PR Account Manager

3 days ago

London, Greater London, United Kingdom CoCo Group Full time

Job Title: PR Account Manager - Fashion PR Agency

Job Type: Full-time

Company: CoCo Group

About Us:

CoCo Group is a leading fashion PR agency specializing in providing exceptional public relations services to fashion brands. We are dedicated to delivering innovative and effective PR strategies that drive brand awareness and sales.

Job Summary:

We are seeking an experienced PR Account Manager to join our team. As a PR Account Manager, you will be responsible for managing strategic activities for our clients, including planning, implementation, and delivery of client KPIs. You will work closely with our senior team members to develop and execute PR plans that meet our clients' objectives.

Key Responsibilities:

  • Manage strategic activities for clients: Develop and implement seasonal plans, launch proposals, press trip overviews, and other strategic activities to meet client objectives.
  • Deliver client KPIs: Ensure targets are met each month, and work closely with the team to achieve this goal.
  • Manage press office activities: Oversee junior team members, manage journalist appointments, sample send-outs, and other press office activities.
  • Manage client press release schedule: Work with the team to create trend-lead press materials, including digital trend flashes, news stories, and other press materials.
  • Manage events: Oversee and implement events, including seasonal press days, LFW/LC:M events, new season launches, and press breakfasts.
  • Manage team: Motivate and mentor junior team members, ensure they are managing their workload, meeting deadlines, and achieving KPIs.
  • Client management: Act as a senior contact with regular day-to-day contact with clients, develop strong relationships, and help develop strategic communications plans.

Requirements:

  • Experience: At least 3-4 years of experience in PR, preferably in a fashion PR agency.
  • Skills: Strong understanding of the fashion industry, trends, media titles, and social media platforms. Excellent communication and project management skills.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.

What We Offer:

CoCo Group offers a competitive salary, benefits package, and opportunities for professional growth and development. If you are a motivated and experienced PR professional looking for a new challenge, please submit your application.

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