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Public Relations and Partnerships Lead

2 months ago

Borehamwood, United Kingdom HF Holidays Careers Full time
Position: Public Relations & Partnerships Manager

Location: Borehamwood, Hertfordshire / Hybrid / Minimum 2 days a week in the Office

Contract: Permanent Full Time, 37.5 Hours a week

Salary: £45,000 - £50,000

Reporting to: Digital Marketing Manager

Employee Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to Work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family

Role Overview:
You will be responsible for enhancing the visibility of the brand, sustaining a favorable brand image, and ensuring effective media representation.

Key Responsibilities:
  • Formulating a detailed PR and partnerships strategy in collaboration with the Senior Marketing Manager that aligns with the vision, values, and strategic objectives of HF Holidays, supported by a PR agency for execution.
  • Overseeing our PR agency and managing associated expenditures.
  • Elevating our brand presence through securing positive media coverage at both local and national levels.
  • Creating, managing, and approving diverse content types, including press releases, newsletters, blogs, and thought leadership articles.
  • Establishing and nurturing strong relationships with key media outlets, brand partners, and stakeholders within the travel and tourism sector, including tourist boards.
  • Planning and executing media engagement initiatives such as press trips, media inquiries, and interviews.
  • Conducting research, outreach, and management of brand partners in alignment with a strategic partnership framework and commercial goals.
  • Managing existing partnerships to implement activation plans that correspond with strategic objectives set with the Senior Marketing Manager.
  • Developing a measurement framework to communicate results and monitor return on investment (ROI).
  • Collaborating with the broader marketing team and other departments to translate customer experiences into compelling narratives.
  • Preparing design briefs for all PR & partnerships materials with assistance from the Marketing Services Executive.
  • Gaining insights into the market and competitive landscape to provide trends and insights during marketing and product team meetings.
  • Working alongside the Senior Marketing Manager to oversee the PR agency budget and assess ROI from partnerships.
  • Occasional travel may be required, with expenses covered.

Candidate Profile:
We invite applications from individuals who possess the following essential qualifications:
  • 5+ years of experience in a PR role, whether in an agency or in-house setting.
  • Experience in managing a PR agency or working within an agency environment.
  • A relevant degree in English, Media, Journalism, or Communications is desirable.
  • Exceptional copywriting skills and meticulous attention to detail.
  • Proven ability to build relationships with media, senior stakeholders, and members.
  • Organized with demonstrated project management experience and a keen eye for detail.
  • A natural collaborator who thrives under pressure and communicates effectively both verbally and in writing.

Desirable Skills:
  • Experience in the travel, tourism, or hospitality sectors is preferred.

About HF Holidays:
HF Holidays is a B Corp Certified British heritage brand with over 110 years of experience in organizing walking holidays across the UK, Europe, and beyond. We have been pioneers in this field since 1913, offering over 260 meticulously curated guided and self-guided walking tours across six continents and in 40 destinations worldwide. Operated as a co-operative, we prioritize people in all our endeavors and take pride in being part of a community that shares a passion for the great outdoors. Our guiding principles are friendship, fun, fresh air, and the feel-good factor.

Equity and Diversity:
HF Holidays is committed to providing a work environment that respects the dignity and worth of each individual, free from all forms of discrimination. We are an equal opportunity employer and do not discriminate against candidates based on any protected characteristics. We also provide reasonable adjustments to qualified individuals with disabilities in accordance with applicable laws.