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Senior Digital Marketing Manager
2 months ago
A dynamic and exciting opportunity for a seasoned Digital Marketing Manager has arisen at Adele Carr Recruitment. We are seeking a highly skilled and experienced Digital Marketing Manager to join our team and contribute to the growth and success of our business.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple platforms, including Google Ads and Bing Ads.
- Optimize and manage large budget campaigns to ensure maximum ROI and efficient resource allocation.
- Utilize analytical tools to monitor campaign performance, identify trends, and adjust campaigns accordingly.
- Apply A/B testing to refine ad creatives, landing pages, and targeting parameters.
- Monitor and control engagement metrics to ensure optimal campaign performance.
- Stay up-to-date with industry trends and updates to ensure the company remains competitive.
- Analyze and report findings to stakeholders to inform business decisions.
Requirements:
- A strong desire to learn, grow, and progress a career in a fast-paced environment.
- Proven experience working as a Digital Marketing Manager, with a focus on PPC advertising.
- Expertise in optimizing and controlling engagement metrics, including Google Ads and Bing Ads.
- Proficiency in utilizing analytical tools, such as Google Analytics and third-party software.
- Previous experience in monitoring performance metrics and making data-driven decisions.
- A strong understanding of keyword research and PPC bidding strategies.
- Excellent communication skills, with the ability to work collaboratively with creative teams and stakeholders.
