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Head of Marketing Strategy

2 months ago

Bristol, Bristol, United Kingdom Artis Recruitment Full time
About the Role

We are seeking a highly experienced Marketing Communications Manager to join our team at Artis Recruitment. As a pivotal member of our marketing team, you will take the lead in shaping our communication approach, ensuring that every message resonates with our audience and aligns with our brand's voice.

Key Responsibilities
  • Develop and implement CRM strategies using Salesforce to boost customer engagement and retention.
  • Lead the creation of targeted communication campaigns, ensuring consistency with business objectives and brand standards.
  • Design and maintain a communication strategy that optimizes timing and audience targeting.
  • Collaborate with the CRM team to create and refine templates and assets, enhancing the relevance of communications throughout the customer journey.
  • Utilise data analytics to segment customer populations and tailor communications for maximum impact.
  • Craft compelling content that resonates with diverse customer segments at every stage of their lifecycle.
  • Track and analyse CRM campaign performance, providing data-driven recommendations for continuous improvement.
  • Ensure all communications meet regulatory and data privacy standards, working closely with cross-functional teams to ensure compliance.
Requirements
  • A degree in Marketing, Communications, Business Administration, IT, or a related field.
  • Proven experience in CRM management, with a strong track record of successful campaigns.
  • Proficiency in Salesforce Marketing Cloud, with the ability to maximize its features.
  • Expertise in crafting impactful marketing communications and understanding customer segmentation.
  • Strong analytical skills for data-driven decision-making and strategy development.
  • Excellent project management capabilities, with experience leading cross-functional initiatives.
  • Experience in healthcare or dental care is a plus, along with familiarity with fast-paced service or retail environments.
What We Offer
  • A unique chance to join a workplace that values courage and excellence.
  • A healthy work-life balance with flexible working arrangements.
  • Great perks and benefits, including:
    • 25 days of holiday plus flexible Bank Holidays with the option to buy more.
    • Discounted gym memberships.
    • Comprehensive private healthcare and dental plans for you and your family.
    • Access to remote GP services, physiotherapy, and mental health support.
    • Annual healthcare allowance.