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Digital Performance Director
2 months ago
The opportunity:
We are seeking a talented Performance Account Director to work on one of the most prestigious automotive brands in the world. As a senior stakeholder, you will lead the UK digital performance programme, working directly with clients and internal teams across the full digital ecosystem.
Key Responsibilities:- Drive 'quick win' digital improvements in digital, leading the regional end-to-end process and holding internal teams accountable for their input, actions, and optimisations.
- Collaborate with channel teams to drive recommendations through performance analysis.
- Establish a standard for regional performance reporting and evaluation case studies, aiming for a conveyor belt of best-in-class case studies, including audience and creative, dial-shifting performance improvements, and award-worthy approaches, linking results to business outcomes.
- Evaluate performance from a macro perspective to lead cross-channel budget optimisations.
- Work with digital channel teams to ensure best-in-class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
- Maintain and hold teams accountable for a daily cadence of performance dashboard analysis, evaluation, optimisation, and insight. Analyse performance data daily and form optimisation plans with relevant channel teams.
- Implement digital channel roadmaps and optimisation frameworks, and develop innovative targeting and creative options in conjunction with channel teams.
- Hold local teams accountable to performance roadmaps.
- Manage performance forecasting and budget approval processes, utilising a clearly defined data-driven methodology and process.
- Work alongside planning and digital channel teams to consolidate a single performance campaign response to brief and deliver to client.
- Share performance learnings with other regional and global teams to maximise impact.
- Connect optimisations within multichannel digital performance campaigns to strategic reporting (QBR and PCA) and ensure consistent output in collaboration with digital teams.
- Deliver short- and long-term performance reports that provide actionable and digestible insights for clients.
- A history of driving success in performance-focused campaigns in one or more digital channels.
- Broad knowledge of digital channels across PPC, SEO, Display, Social, Programmatic.
- Understanding of the requirements for delivering highest-quality campaign/data insights and learnings (e.g., analytics with a focus on online consumer journey, dashboarding, etc).
- Able to translate strategy and planning outputs into a coherent digital approach.
- Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
- Ability to consolidate specialist input into one performance narrative.
- Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
- Confident presenting to and communicating with digital-friendly clients, able to responsively address feedback and questions.
- Ability to turn complex technical problems and detailed campaign analysis into succinct client comms and business outcomes.
- Experience working to performance planning and forecasting processes.
- Comfortable in an agency environment.
