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Head of Creative Strategy

1 month ago

Chester, Cheshire, United Kingdom Digital Gurus Full time
Head of Design

At Digital Gurus, we're seeking a visionary Head of Design to spearhead our creative strategy and drive business performance through innovative design solutions.

About the Role:

This is a unique opportunity to lead a multidisciplinary team and shape the company's visual identity, ensuring consistency across all touchpoints. You will be responsible for creating designs that resonate with customers and drive business outcomes.

Key Responsibilities:
  • Creative Leadership: Set the strategic vision for the brand's design language, visual style, and tone, inspiring a creative team to deliver standout work.
  • Sales-Focused Design: Use design as a strategic tool to boost sales by ensuring that all promotional activities and product launches communicate effectively to customers.
  • Integrated Marketing: Oversee the development of marketing campaigns across various channels, ensuring cohesive messaging and maximum reach.
  • Data-Driven Optimization: Continuously evaluate the impact of design and communication efforts on customer behavior and sales, refining strategies based on data insights.
  • Team Development: Support, mentor, and empower your team to reach their full potential, fostering a positive and collaborative working environment.
  • Commercial Savvy: Balance creative innovation with commercial outcomes, managing budgets effectively and negotiating with suppliers to ensure cost-effective solutions.
Essential Skills & Experience:
  • Strong expertise in creative strategy and communication
  • Experience developing and maintaining design systems
  • Advanced proficiency in Adobe Creative Suite
  • Proficient in budget management
  • Skilled in graphic design, photography, film, and animation art direction
  • Experience building and managing brand guidelines
  • Knowledge of customer experience and packaging design
  • Proven ability to lead advertising campaigns across multiple platforms
  • Strong leadership, stakeholder management, and project management skills

If you're a creative leader with a passion for innovative design solutions, please send your CV to louise.phelan@digitalgurus.co.uk. We'd love to hear from you.