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Lead PR Strategist

2 months ago

London, Greater London, United Kingdom boohooMAN Full time

We are seeking a Lead PR Strategist to become an integral part of our team, focusing on enhancing our Global PR & Communications framework. This role is pivotal in shaping our brand's narrative across multiple regions, including the UK, US, and EU.

Key Responsibilities

  • Assist the PR & Talent Manager in executing global press initiatives and collaborations, ensuring brand integrity and fostering positive visibility.
  • Work closely with various departments to maintain brand coherence and improve public perception.
  • Conceptualize and develop global PR strategies.
  • Support the organization of high-profile events and press activations, including managing logistics, guest lists, and RSVPs.
  • Track, assess, and refine media coverage and brand sentiment.
  • Stay updated on industry trends, competitor actions, and new marketing technologies to guide strategic planning and innovative approaches.
  • Lead weekly marketing discussions from a PR perspective, representing your team effectively.
  • Conduct regular reporting and analysis.
  • Manage budgets, including raising, negotiating, and tracking expenditures.
  • Serve as the primary liaison for external press agencies.
  • Prepare and distribute press releases, managing outreach for product placements and relationship building.
  • Oversee weekly press communications and gallery outreach.
  • Cultivate and sustain relationships with press, influencers, and VIPs, including managing gifting strategies.
  • Collaborate with the PR & Talent Manager on partnerships and collaborations with VIP talents.

Working Environment

Success in this role requires a passion for a fast-paced work environment. Adaptability and agility are essential as we navigate constant change. We encourage innovation and challenge conventional thinking, empowering our team members to explore and grow within their roles. Our culture is driven by passion, creativity, and teamwork.

Candidate Profile

  • Proven experience in a Senior/Executive PR role within the fashion sector.
  • Strong interest and background in online fashion retail, particularly in the fast fashion industry.
  • Confident in leading presentations and discussions, both internally and externally.
  • Willingness to travel and thrive in a dynamic environment.
  • Exceptional communication and interpersonal skills.
  • Innovative thinker with a keen interest in fashion, trends, and storytelling.
  • Excellent organizational and time management skills.
  • Strong negotiation capabilities.
  • Creative mindset coupled with commercial awareness.
  • Proficient in IT, including the Microsoft Office suite.

Why Join Us

We aim to lead the global e-commerce fashion landscape, and with our expanding portfolio of brands, numerous career advancement opportunities await. Our mission is to foster a workplace where respect and individuality are paramount, allowing everyone to express themselves freely.

  • Participate in various share schemes.
  • Flexible core hours to accommodate your needs.
  • Comprehensive benefits promoting health and wellness.
  • Enjoy up to 40% discount across all our brands.
  • Engage in a vibrant social calendar.
  • Experience a lively atmosphere and a supportive culture, whether in our Manchester or London offices or globally.

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