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Business Intelligence Analyst

2 months ago

Bracknell, Bracknell Forest, United Kingdom The Citation Group Full time
About the Role

We are seeking a highly skilled Data Campaign Analyst to join our Impact division at The Citation Group. As a key member of our team, you will play a crucial role in driving our campaign activity to maximize reach and revenue.

Key Responsibilities
  • Provide ongoing analysis of inbound and outbound performance, recognizing and flagging key trends.
  • Adapt approach across multiple market-leading brands, ensuring seamless execution.
  • Effectively communicate potential risks around data volumes and quality.
  • Work closely with stakeholders to measure on-the-day performance against plan in both core and blended environments.
  • Create and analyze campaign performance, providing strategic recommendations and applying normalization methodologies.
  • Develop and maintain data integrity, ensuring accurate and reliable insights.
Requirements
  • Working knowledge of Microsoft Office products, specifically MS Excel.
  • Excellent analytical skills to collect, measure, organize, and analyze data.
  • Ability to build reports and dashboards to inform business decisions.
What We Offer
  • 25 days of holiday, plus bank holidays.
  • Extra weeks of holiday for special occasions.
  • Vouchers and special perks for new parents.
  • Private healthcare to ensure peace of mind.