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Mobility Solutions Marketing Manager

3 months ago

Redhill, Surrey, United Kingdom Guided Solutions Full time

Company Overview

Guided Solutions is a forward-thinking organization dedicated to enhancing mobility solutions. We are currently in search of a Product Marketing Manager to drive the expansion of our cutting-edge mobility offerings across the UK and EU.

Role Overview

The selected candidate will play a pivotal role in generating impactful product marketing materials. Utilizing market analysis, you will craft content that resonates with our target audience. Collaboration with various internal teams and fellow marketing professionals will be essential in formulating strategies for product introductions and positioning.

Key Responsibilities

  • Facilitate product launch initiatives: Pre-launch, Launch, Post-launch
  • Engage with potential dealers through calls and visits
  • Comprehend the sales channels, market dynamics, and operational processes within the designated territory
  • Accompany third-party sales representatives and assist with point-of-sale materials
  • Coordinate product demonstrations via video calls and in-person showroom visits to optimize product presentation
  • Participate in relevant trade shows to enhance market insights
  • Collaborate with social media partners to ensure timely updates on product changes
  • Develop product-related email communications for dealers, distributors, and consumers
  • Oversee the creation and editing of promotional videos, advertisements, and other media
  • Manage the production of printed marketing materials
  • Author and refine product user manuals and quality standards guides
  • Ensure all online content is accurate and regularly updated
  • Oversee budget management and cost analysis in alignment with financial guidelines

Qualifications

  • Proven ability to collaborate across diverse teams and engage with individuals from various backgrounds
  • Strong communication skills, capable of translating marketing terminology into accessible language
  • In-depth knowledge of marketing platforms, particularly social media
  • Analytical mindset with problem-solving capabilities to assess products and conduct market research
  • Creative approach with meticulous attention to detail
  • Skill in crafting compelling narratives around products
  • Experience in the healthcare or mobility solutions sector is preferred