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Senior External Communications Director

2 months ago


Clerkenwell, United Kingdom Anchor Full time

About the Role:

The Senior External Communications Manager will lead the development and implementation of the External Communications strategy to support the delivery of Anchor's vision and strategic business plan.

Key Responsibilities:

  • Provide expert advice to Anchor's Senior Leadership Team, the Communications and Marketing directorate and other internal stakeholders on proactive and reactive public relations, building and manage Anchor reputation as a leading provider of care and housing for people in later life.
  • Deputise for Head of External Communications when needed and represent Anchor at external forums.
  • Manage, nurture and upskill a team of three in-house communications professionals.
  • Manage wider PR/PA agencies providing additional support.
  • Project management and event management including facilitating interviews with Executive Committee and media and/or senior political stakeholders.
  • Maintain and run a busy and effective press office team including handling proactive media requests and crafting responses to effectively manage reputational matters.
  • Develop and deliver positive and proactive PR campaigns across all Anchor's services to drive brand awareness, to time and to budget.
  • Develop and deliver thought leadership programme, including writing comment pieces, blogs, commissioning research and managing strategic partnerships etc.

About You:

The ideal candidate will have:

  • Minimum of 5/6 years PR/Communications experience at a senior level.
  • Strong efficiency and organisation skills and can multi-task and lead various activities in a fast-paced environment.
  • Excellent written and verbal communication skills a good eye for detail and exceptional proofreading skills.
  • A track record of responsibility for media relations and reputation management at a senior level in a customer-facing business, preferably within a regulated environment.
  • The ability to engage with and influence people at different levels. Work well under pressure and to deadlines, managing multiple exciting projects.
  • Knowledge of the older people's housing and care sectors is preferable but not essential.