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Digital Marketing Account Manager

2 months ago

Birmingham, Birmingham, United Kingdom Midas Full time

About Midas

Midas is a dynamic and innovative media company that creates engaging, high-quality content for diverse audiences. We pride ourselves on pushing the boundaries of media to deliver unique and impactful experiences across various platforms.

Our Mission

We foster a collaborative and creative work environment where every team member's voice is valued, and new ideas are always encouraged. Our team is passionate about what we do, and we're looking for a Digital Account Executive to join us in our mission to redefine the media landscape and inspire our audience with compelling narratives and cutting-edge content.

Job Summary

We're seeking a highly motivated and experienced Digital Account Executive to work directly with clients to plan, forecast, and implement online campaigns. The ideal candidate will have a strong understanding of online marketing channels, particularly Paid Media & SEO, and be able to analyze campaign results and related data to identify opportunities.

Key Responsibilities

  • Work directly with clients to plan, forecast, and implement online campaigns
  • Regular reporting and presenting of campaign performance across multiple channels (e.g., PPC, SEO, Display & Social Media)
  • Analyze campaign results and related data to identify opportunities
  • Work directly with the delivery teams to plan and deliver campaigns
  • Support and lead (where necessary) the delivery teams with performance forecasting
  • Assist in the management of day-to-day communications with the client
  • Ensure roadmaps are kept up to date and shared regularly with the client
  • Maintain a thorough understanding of your clients' sector and market trends
  • Identify the clients' need for other services and up/cross-sell relevant services
  • Maintain the agency's high client retention rate by developing and fostering long-lasting client relationships
  • Manage monthly client billing, liaising with finance to ensure accuracy
  • Contribute to new business pitches, working with Account Director and delivery teams

Qualification & Skills Requirements

  • Minimum 2 years' experience in online marketing channels, particularly Paid Media & SEO
  • Highly motivated, undaunted by rewarding hard work and passionate about digital
  • Good knowledge of analytics
  • Proficient in Microsoft Office, particularly Excel and PowerPoint
  • Excellent persuasive written skills and a keen eye for detail
  • Impeccable project management skills
  • Able to work to deadlines and prioritize and manage time across multiple workstreams
  • Excellent interpersonal and communication skills
  • Experience of proactively identifying new business opportunities, problem-solving, and creative thinking
  • Confident at developing new relationships