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Influencer Marketing Coordinator

2 months ago

Bristol, Bristol, United Kingdom For You Advertising Full time

Job Types: Full-time, Permanent Salary: £32,000 - £36,000

For You Advertising stands as a premier TikTok marketing agency in the UK, dedicated to empowering businesses to harness the potential of the TikTok platform. We cater to dynamic sectors including DTC E-commerce and SaaS, among others.

We are on the lookout for exceptional talent to join our elite team of marketers. Our vision is to establish ourselves as the foremost TikTok marketing agency in the UK, elevating brands to unprecedented levels of success. We invite you to contribute your expertise and creativity to help us expand our thriving agency.

In collaboration with our TikTok marketing team, your primary focus will be generating innovative user-generated content concepts for our diverse clientele. You will play a pivotal role in managing relationships with micro-influencers and facilitating brand collaborations with creators on the platform. Additionally, you will be instrumental in guiding brand development across our clients' TikTok profiles.

We seek a confident and organized creative individual who can infuse their enthusiasm and knowledge of TikTok and marketing into our vibrant team.

Key Responsibilities:

  • UGC Oversight: You will ensure the consistent delivery of user-generated TikTok content for each client account, acting as the primary contact for clients' creative requirements and ensuring all creative KPIs are met. Close collaboration with TikTok creators will be essential to maintain high-quality, commercially viable content.
  • Influencer Relations: You will spearhead efforts to establish partnerships with brands and creators, identifying authentic creators for each brand, managing these relationships, and ensuring timely delivery of UGC content while negotiating terms within budget constraints.
  • Creative Collaboration: Actively participate in and contribute to the TikTok creative strategy for various brands. You will lead internal brand development sessions and communicate ongoing creative ideas to clients.
  • Trend Research: Stay informed about emerging trends on TikTok and explore new content angles to keep our strategies fresh and relevant.

Ideal Candidates Will:

  • Effectively manage client expectations regarding UGC creative, demonstrating strong communication skills throughout the creative process.
  • Exhibit exceptional communication abilities to maintain productive relationships with both clients and creators, ensuring all produced content aligns with brand guidelines.
  • Possess a profound passion for and understanding of the TikTok platform, including its algorithm, trends, and factors that contribute to brand success.
  • Ensure the achievement of monthly UGC deliverables for each client account.
  • Differentiate between organic creative aimed at generating views and UGC designed to drive conversions.
  • Exhibit confidence in leading content and creative strategies across both organic and paid TikTok initiatives.
  • Maintain organized and up-to-date creator spreadsheets.
  • Implement best practices and contribute to team knowledge sharing.
  • Understand clients' business objectives and key performance indicators.
  • Provide constructive feedback to creators to enhance their UGC creative output.

What We Offer:

  • Be part of a world-class team comprised of high-performing, motivated individuals.
  • Join the fastest-growing TikTok Growth Agency in the UK.
  • Gain insights into how brands thrive and increase revenue through TikTok.
  • Enjoy the flexibility of remote work with adaptable hours.
  • Receive additional holiday benefits.
  • Opportunities for advancement into leadership roles.
  • Participate in a company pension scheme.
  • Access structured training and development programs.
  • Engage in team-building activities.
  • Benefit from annual salary reviews.
  • Participate in monthly team incentives.

Who Should Apply:

  • Individuals with experience managing digital marketing projects.
  • Those with a strong understanding of social media and TikTok from a commercial perspective.
  • Applicants with 2+ years of agency experience.
  • Those who have experience working with influencers.
  • Individuals with at least 6 months of hands-on experience with TikTok.
  • Highly organized individuals who can motivate others to achieve results.
  • Those capable of conducting thorough research and recognizing patterns.
  • Excellent communicators with strong writing skills.
  • Individuals who understand human psychology and consumer behavior.
  • Leadership and team management experience is a plus.
  • Passionate, enthusiastic, and personable candidates.
  • Those with skills in client management and communication.
  • Self-motivated individuals who can take initiative under pressure.