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Product Copywriter

2 months ago

York, York City, United Kingdom Pavers Shoes Full time
{"title": "Product & SEO Copywriter Role", "description": "

We are seeking a skilled Product & SEO Copywriter to join our Head Office Brand Marketing Team in York, Northminster Business Park, on a full-time permanent basis.

As a Product & SEO Copywriter, you will be responsible for bringing our products to life through clear and compelling copy that reflects the wants and needs of our customer.

You will use the latest AI copywriting tools to increase productivity and ensure brand consistency across all channels.

Key responsibilities include:

  • Working with the buying, merchandising, trading, and marketing teams to develop engaging copy that reflects the brand and our customer.
  • Using AI copywriting tools to increase productivity and ensure brand consistency across all channels.
  • Conducting keyword research and using SEO best practices to inform your content while remaining true to brand tone of voice.
  • Applying your copywriting skills to product naming, messaging strategy, campaign messaging, web copy, and email.
  • Managing the copy and content workload, feeding back into the campaign team regularly and managing expectations.

Requirements:

  • A minimum of 2 years product copywriting experience, ideally in Fashion, beauty, or lifestyle sectors, freelance or in-house.
  • Experience using AI tools to develop brand tone of voice.
  • Blog writing for SEO.
  • Strong understanding and usage of SEO, plus keyword research experience.
  • Excellent communicator.

Bonus & Benefits:

  • £25,000 to £30,000 per annum dependent on experience.
  • Generous Staff Discount.
  • Free on-site parking.
  • Holiday Entitlement (Increases with service).
  • Company Contribution Pension.
  • Access to RetailTRUST (Wellbeing Support).
  • Access to RetailCURE (Financial Support).
  • Discretionary Bonus.
  • Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme.
", "lang_code": "en-US"}