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Strategic Marketing Manager
2 months ago
We are a leading provider of innovative services, committed to delivering exceptional customer experiences through cutting-edge solutions. As part of our growth strategy, we are expanding our marketing team and introducing a new position for a Strategic Marketing Manager. This is a unique opportunity to shape the future of our marketing efforts and contribute to our ongoing success.
Key Responsibilities- Campaign Development: Lead the creation, execution, and management of marketing campaigns designed to engage and retain customers. This includes overseeing all campaign elements, managing budgets, and ensuring a strong return on investment.
- Customer Retention: Develop and implement retention programs that reduce customer churn and enhance brand loyalty through personalized communication strategies.
- Cross-Functional Collaboration: Work closely with internal teams to ensure a seamless customer experience, particularly during the upsell process.
- Analytics & Reporting: Analyze customer data to segment and target specific cohorts, and define key performance indicators (KPIs) to measure the effectiveness of campaigns. Provide regular reports on campaign progress and outcomes.
- Strategic Oversight: Present campaign progress and results to key stakeholders, making adjustments as needed to ensure success.
- Experience: Minimum of 3 years in campaign planning and execution, with a strong understanding of B2B marketing strategies.
- Skills: Excellent data mining and analytical skills to derive actionable insights, alongside superior communication skills, both written and verbal.
- Attributes: A collaborative team player with a problem-solving mindset and up-to-date knowledge of the latest marketing trends.
- Industry Knowledge: Familiarity with the broadband or telecoms industry is a plus, but not essential.
We are a dynamic company that values creativity and innovation, offering a collaborative culture where your ideas can make a real impact. We are committed to delivering exceptional customer experiences through cutting-edge solutions.
