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Commercial Insights Specialist

2 months ago

Metropolitan Borough of Solihull, United Kingdom Gymshark Gymshark Limited Full time
About the Role

We are seeking a highly skilled Digital Marketing Analytics Manager to join our team at Gymshark Limited. As a key member of our digital marketing team, you will play a critical role in driving commercial value through improved sales and marketing efficiency.

Key Responsibilities
  • Partner with internal teams to optimize advert campaigns and provide high-quality insights to support business performance analysis.
  • Develop and deploy measurement frameworks for digital marketing investment to drive strategic and tactical decision-making.
  • Act as the custodian for marketing data, identifying specific data needs of the business and working in a test and learn landscape to enable the company to stay at the forefront of evolving measurement techniques.
  • Collaborate with cross-functional teams to enhance the skillset and contribute to the company's rapid growth into a billion-dollar global business.
Requirements
  • Excellent SQL skills combined with a comprehensive understanding of database structures.
  • Experience with various marketing attribution types (MMM, MTA, geo lift etc.).
  • Strong understanding of different marketing channels and their core KPIs.
  • In-depth understanding of statistical software (e.g. R, Python) and dashboarding tools (preferably Tableau or Looker).
About Gymshark Limited

Gymshark Limited is a leading global fitness brand that unites the conditioning community. We offer a competitive bonus structure, choice of private medical insurance or healthcare cash plan, 25 days of holiday, and a flexible working culture. Our team is collaborative, creative, and inspiring, with opportunities for growth and development.