Director of Consumer Insights

2 months ago


Windsor, Windsor and Maidenhead, United Kingdom The Simmance Partnership Full time

Job Summary

The Simmance Partnership is seeking a seasoned marketing professional to lead our innovation efforts and drive growth through creative marketing strategies. As the Head of Marketing Innovation, you will be responsible for developing and executing a three-year innovation pipeline that fuels incremental growth and shapes the product ranges of the future.

About the Role

We are a privately owned, well-established, and internationally recognized natural healthcare business with a turnover of £65m and a bold intention to double revenues in the next five years. As a marketing leader with a prominent bias for innovation, you will leverage your deep understanding of consumer insights and needs, category, and macro trends to drive value creation.

Key Responsibilities

  • Develop and own a three-year innovation pipeline that fuels incremental growth and shapes the product ranges of the future.
  • Leverage your deep understanding of consumer insights and needs, category, and macro trends to drive value creation.
  • Identify key ingredients and compelling claims adhering to market nuances and regulatory requirements.
  • Optimize the delivery processes and execution of these propositions by collaborating with cross-functional teams.
  • Build business cases and provide intelligent commentary and a strategic view at Board meetings regularly.
  • Lead a team of two and define the best ways of working and achieving optimal performance.

Requirements

We are looking for a talented marketing professional with a classical FMCG marketing training and profound experience in branded innovation roles. Ideally, you will have experience in the personal care, health, or beauty world, where innovation, invention, and renovation are the norm. You will need strong interpersonal skills, and bags of EQ, coupled with a constantly enquiring mind and a natural ability to lead and influence others.

What We Offer

We offer a genuine autonomy, an influential seat at the top table, where a strong yet humble voice is welcome. You will have the opportunity to work on multiple brands and international territories, and to build a legacy through truly great, creative marketing innovation.



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