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Asset Performance Specialist

2 months ago

London, Greater London, United Kingdom Narrative Entertainment Full time

Job Title: Asset Performance Specialist

Reports to: Senior Research Manager

About Us

Narrative Entertainment is the largest independent TV broadcaster in the UK, with a diverse portfolio spanning movies, entertainment, and children's TV. Our portfolio includes linear broadcast channels, AVOD apps, and a range of FAST (Free Ad Supported TV) on major platforms.

About the Role

We are seeking a highly skilled Asset Performance Specialist to join our Strategy & Insights team. The successful candidate will play a key role in delivering regular reporting and ad-hoc insights across our portfolio of linear and digital propositions, in the UK and beyond. The ideal candidate will be able to identify trends in our performance and provide audience insights and marketplace context to optimize performance.

As a growing company, the Asset Performance Specialist will rapidly develop and hone their skills in research and analysis. This is a key role in supporting internal teams in disseminating insights across the company to inform key business decisions.

Key Responsibilities

  • Performance Tracking: Responsible for tracking and reporting on our digital channels, including FAST and VOD Apps, as well as linear broadcast channels.
  • Data Hygiene: Develop and maintain reporting models and dashboards, ensuring continuous improvements and introducing efficiencies as business needs change. Lead on data hygiene across broadcast and digital, assessing data quality, ensuring consistency in measurement definitions, and investigating issues in data reporting.
  • Ad-Hoc Analysis: Evaluate the performance of content, programming, commercial initiatives, marketing activity, and product tests with the Sr Research Manager and Head of Strategy. Provide data to support commercial and content decisions. Contribute to annual planning cycles, providing key audience insights to determine short- and long-term plans.

Requirements

  • Bachelor's degree in a numerate/business discipline or at least 2 years' experience in a data, research, or insights role.
  • Highly numerate with an analytical approach, enjoys working with large volumes of data.
  • Strong presentation and written skills, able to present and translate data in a user-friendly way.
  • Keen learner looking to develop their understanding of the different factors impacting commercial performance of a broadcaster and streaming services.
  • Be highly organized, adept at multi-tasking, and flexible with daily or ad-hoc duties.
  • Advanced Excel skills and experience of creating reports and disseminating data for various stakeholders.
  • Familiarity with digital analytics tools such as Google Analytics or similar is a plus.