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Social Media Manager
2 months ago
We're seeking a seasoned professional to join our client, a pioneering sustainable clothing brand, as a Social Media Manager. This role will play a pivotal part in shaping the brand's online presence and driving engagement.
Key Responsibilities- Content Creation:
- Develop and curate compelling content that resonates with the brand's eco-friendly and ethical values, focusing on Instagram and TikTok.
- Collaborate with the team to create engaging videos, live streams, and other multimedia content.
- Stay abreast of social media trends and incorporate them into the content strategy to maintain a competitive edge.
- Analytics and Growth:
- Utilize analytics tools to track and report on key performance indicators (KPIs), including engagement rates, follower growth, and overall social media performance.
- Develop and implement strategies to increase the social media following and engagement rates.
- Continuously analyze content performance and audience insights to optimize and improve the social media strategies.
- Engagement and Relationship Building:
- Engage with the social media audience, responding to comments and messages in a timely and professional manner.
- Build and maintain relationships with influencers and brand advocates to amplify the social media reach.
- Foster a strong sense of community and loyalty among the social media audience.
- Scheduling and Planning:
- Plan and schedule content in line with seasonal trends, product assortments, and thematic campaigns.
- Develop detailed content calendars that align with the marketing and promotional strategies.
- Craft engaging captions and ensure all content maintains a consistent tone of voice (TOV) that resonates with the brand identity.
- A competitive salary and benefits package.
- The opportunity to be part of a company making a real difference in the fashion industry.
- A creative and supportive work environment where your ideas can thrive.
- Professional development opportunities to further enhance your skills.
- Flexible working arrangements to support work-life balance.
