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Digital Merchandising Specialist

2 months ago

London, Greater London, United Kingdom Burberry Full time
Job Title: Assistant Brand Merchandiser

Burberry is seeking a highly skilled Assistant Brand Merchandiser to join our team. As a key member of our Digital Merchandising team, you will play a crucial role in developing and executing our digital merchandising strategies to drive business growth and customer engagement.

Key Responsibilities:
  • Collaborate with Central Product Merchandising team to develop merchandise strategies that drive digital growth and customer engagement.
  • Partner with Regional Merchandising & Planning to ensure that digital has the right products and inventory at the right time, and drive new trading ideas in reaction to changing trends.
  • Lead site merchandising preparation for monthly delivery launches and ensure site merchandising strategy is well represented in the best commercial way.
  • Curate visual journeys through to product, ensuring consistency and optimization via assets and linking for Home and Landing pages.
  • Work closely with Digital Marketing teams for product and links in emails, connecting with SEO and wider Digital Marketing teams including UX on product focus.
  • Work with Digital Operations and Customer ops to ensure key styles are content ready in time for launch, to deliver strong monthly messaging and sales results.
  • Leverage in-house reporting systems to identify areas of opportunity to further grow digital business; analyse trade weekly, monthly, quarterly & yearly and report on dynamic merchandising activities to maximise sales and sell through as well as engagement.

About Burberry:

We believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do.