Marketing Strategist

We are seeking a highly skilled Marketing Manager to join our team at Creative Crowd Recruitment. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to attract talent and clients.

Key Responsibilities:

• Develop and implement multi-channel marketing campaigns to drive candidate acquisition and client engagement.
• Optimise the performance of recruitment marketing campaigns across job boards, Google Ads & Social Media.
• Lead SEO initiatives to improve organic search visibility for key market terms and roles.
• Manage email marketing campaigns, including job alerts and newsletters, using segmentation and automation tools.
• A/B test landing pages, job listings, and advertisements to improve conversion rates.
• Collaborate with recruitment consultants and sales teams to align marketing efforts with business goals.
• Use data analytics to track and report on marketing performance, making data-driven decisions to improve ROI.
• Maintain the business brand identity and tone across all communications, ensuring consistent messaging.
• Stay up-to-date with the latest trends in recruitment marketing and healthcare staffing.

Basic Qualifications:

• Bachelor's degree in Marketing (or related field) preferred
• Experience in building marketing strategy and working with data, analytics, reporting
• Experience in media planning and managing marketing campaigns (both brand and acquisition) across paid digital channels (such as Social, Programmatic, Search) and in paid traditional offline media channels
• Recruitment industry experience essential
• Hands-on experience with marketing automation platforms and analytics tools.
• Excellent project management skills with the ability to juggle multiple campaigns and deadlines.
• Data-driven mindset, with the ability to interpret and act on marketing metrics.
• Creative thinker with strong communication and content creation skills.

Benefits of Joining:

• Flexible start and finish times, with a focus on providing a better work-life balance.
• Potential to grow your own marketing team and shape the department.
• Opportunities to work from home
• Regular social events throughout the year
• Yearly and quarterly awards to recognise outstanding performance.
• Generous holiday entitlement
• Ongoing personal development and training to help you grow in your career.