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Digital Media Strategist

1 month ago

Leeds, Leeds, United Kingdom Jaywing Full time
About Jaywing

25 years ago, Jaywing started as one of the UK's first specialist data science businesses. Today, we're one of the leading integrated marketing agencies outside London. A genuine Northern success story that now has an office in Sydney. We're powered by our people and the partnerships we have with our amazing clients and brands.

Job Title: Senior Media Planner - Digital Focus

We're seeking a highly skilled and experienced Senior Media Planner to join our team. The ideal candidate will be a strategic thinker with a proven track record of developing comprehensive media plans, particularly in digital channels, and possess a keen understanding of effective measurement techniques that help our clients fully understand the impact of their marketing efforts.

Key Responsibilities:
  • Develop and implement comprehensive media strategies that align with business goals and target audience.
  • Leverage extensive experience to focus on existing and evolving digital paid channels.
  • Communicate how paid media plans work within the wider paid, owned and earned channel ecosystem.
  • Demonstrate a deep understanding of the latest trends, technologies, and best practices in digital media.
  • Stay abreast of industry changes and continuously identify new opportunities for growth and engagement in the digital landscape.
  • Create detailed and data-driven media plans that optimise budget allocation across various digital platforms.
  • Collaborate with internal teams and external partners to ensure seamless execution of media plans and reporting of effectiveness.
  • Manage media budgets effectively, ensuring optimal ROI and adherence to financial targets.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree is a plus.
  • Minimum of 10 years of experience in media strategy, with a focus on digital channels.
  • Proven success in developing and executing successful media plans for diverse clients or brands across sectors.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Proficient in using media planning tools and analytics platforms such as Nielsen Ad Intel, Google Analytics, and TGI/YouGov.