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Cross-Channel Campaign Manager

3 months ago


London, Greater London, United Kingdom ABL Recruitment Full time

Position: Recruitment Marketing Campaign Manager

Location: Central London – hybrid working with a combination of in-office and remote work

Compensation: Competitive daily rate plus holiday pay

Duration: Initial contract for 6 months with potential for extension

Company Overview

Our client, a leading player in the retail and technology sectors, is seeking a skilled Campaign Manager to oversee the comprehensive execution of multi-channel marketing initiatives aimed at attracting talent for fulfilment centres across Europe. This role involves monitoring, evaluating, and reporting on campaign performance while implementing enhancements as necessary. The ideal candidate will possess strong communication skills to collaborate effectively with various regional teams and a diverse array of stakeholders.

Key Responsibilities

  • Oversee candidate-focused multi-channel marketing campaigns throughout the EU, ensuring alignment with key performance indicators and timely launches based on business requirements.
  • Evaluate performance metrics to determine effective marketing strategies that address hiring needs.
  • Collaborate with the internal Performance Marketing team and recruitment agencies for campaign planning and execution, optimizing for efficiency.
  • Serve as the marketing liaison for business stakeholders, fostering awareness, driving engagement, and clearly communicating marketing initiatives and progress.

Qualifications

  • Bachelor's degree or equivalent professional experience.
  • Background in performance marketing or lead generation marketing is preferred.
  • Proven experience in planning and executing paid marketing initiatives.
  • Ability to leverage data and insights to inform business decisions.
  • Experience in campaign tracking, utilizing dashboards, and proficiency in Microsoft Excel.
  • Demonstrated project management skills with a diverse range of stakeholders, including peers and leadership.
  • Strong written and verbal communication skills in English.

Preferred Qualifications

  • Familiarity with recruitment marketing and staffing processes, along with an understanding of local labor market dynamics.
  • Experience in an international work environment.
  • Project management experience is advantageous.