Digital Marketing Specialist

4 days ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom BeTechnology Group Limited Full time
About the Role

We are seeking an experienced Digital Marketing Specialist to join our team at BeTechnology Group Limited. As a key member of our marketing department, you will be responsible for developing and implementing our search engine optimization (SEO) strategy to enhance our online presence and drive organic traffic to our websites.

Key Responsibilities
  • Develop and Implement SEO Strategies: Create and execute SEO plans to improve our website's search engine rankings and drive qualified traffic.
  • Conduct Keyword Research and Analysis: Identify new opportunities and optimize existing content to improve search engine rankings.
  • Monitor and Analyze Website Performance: Use tools like Google Analytics GA4, Google Search Console, and SEMrush to track website performance and make data-driven decisions.
  • Perform On-page and Off-page SEO Activities: Optimize meta tags, content, and site architecture to improve search engine rankings.
  • Collaborate with Content Creators: Work with content teams to develop SEO-friendly content that aligns with our target audience and business goals.
  • Manage and Optimize Paid Search Campaigns: Maximize ROI and drive conversions through effective paid search campaigns.
  • Stay Up-to-date with Industry Trends: Continuously update your knowledge of the latest SEO trends, algorithm changes, and best practices.
  • Provide Regular Reports and Insights: Share SEO performance data and recommendations for improvement with the marketing team.
Requirements
  • Minimum 2 Years of Experience in SEO and Digital Marketing: Proven track record of success in SEO and digital marketing.
  • Previous Experience in E-commerce (Essential): Strong understanding of e-commerce and its impact on SEO.
  • Proficient in Google Analytics GA4, Google Search Console, and SEMrush: Ability to use these tools to track website performance and make data-driven decisions.
  • Experience with Paid Search Campaigns (PPC): Proven ability to manage and optimize paid search campaigns to maximize ROI.
  • Strong Analytical and Communication Skills: Ability to interpret data and communicate effectively with the marketing team.

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