Marketing Manager
1 week ago
We are seeking a highly skilled Marketing Manager to join our team at Castore, a leading sportswear brand. As a key member of our marketing function, you will play a lead role in building lasting relationships with our partners and delivering first-class marketing executions.
Key Responsibilities- Develop and execute strategic marketing plans to drive sales growth and brand awareness
- Work closely with our Senior Marketing Manager and account managers to deliver marketing activity alongside our biggest Motorsport partners
- Exercise contractual partnership rights and benefits to maximize ROI
- Liaise with key partners to activate joint partner marketing initiatives
- Create, coordinate, and activate marketing plans to achieve ideal sell-through rates
- Brief and manage internal and external creative and design teams to deliver campaign marketing communication, branded space, kit, and POS materials
- Analytical focus on measuring marketing impact, ROI, and ability to synthesize findings
- Present marketing plans and regular brand updates to retail marketing teams and commercial teams aligned to the overall marketing strategy
- Budget management and the ability to track annual spend and scrutinize campaign costs
- Maintain an annual tracker of all activity showing performance vs budget
- Conduct regular audits of the channel, category, and competitor activity to advise future planning
- Run the activation calendar ensuring plans are delivered to meet the needs of the partners and consumers
- Streamline processes and operations as needed to improve any inefficiencies; make recommendations as needed
- Working closely with the account team to create and present account-specific pre-line and sell-in presentations
- Marketing experience with a well-rounded approach to multiple disciplines (Brand, Retail, Product, Digital Marketing)
- Management experience
- Relevant experience in a marketing role working with and developing consumer brands on a global/regional/international level
- Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion
- Process-driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, categories, agencies, and departments
- Comprehensive experience pitching, converting, and managing brand marketing partnerships
- Pioneering and bold, able to find new ways of doing things, challenge the status quo, take an entrepreneurial approach (measured risk, high reward)
- Drive and enthusiasm, while constantly trying to raise the level of success
- Ability to develop innovative ideas, refine, and operationalize
- Professional and pragmatic team player
- Ability to manage own time and prioritize effectively while working at pace
- Able to work to tight deadlines under pressure
- Takes responsibility/accountability
- Understands the motorsports industry
- A people person who builds relationships easily
- Unphased by a challenge
- Willing to travel frequently across the UK and Europe
- Competitive salary
- Discretionary bonus scheme
- 25 days annual leave (plus bank holidays)
- Modern city centre offices in Manchester
- An opportunity to work with global sporting partners
- Office breakout space with pool tables, dart board, and TVs
- A chance to build a career with a fast-paced, high-growth brand
- Generous staff discount
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