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Lead UI Designer

2 months ago

Reading, Reading, United Kingdom Sanderson Recruitment Plc Full time
Job Description

Role: Senior User Experience Designer

Salary: £55,000

Location: Berkshire HQ - 3 days per week

The Senior User Experience Designer will work closely with brand colleagues, digital product owners, local country marketing functions, insight and analytics colleagues to identify and deliver a design-led digital customer experience. This individual will be responsible for shaping the Design System using Figma and will act as the Design knowledge source for Product, Development, and Data.

Key Responsibilities:

Brand CX:

  • Collaborate with the central Brand team and local Marketing teams to understand the brand promises.
  • Identify how these brand promises can be delivered across our digital products, highlighting differences in experience across multiple brands.
  • Support the Group Brand Manager in maintaining the brand guidelines (on and offline) as required.
  • Champion the use of customer insight to inform decisions, ensuring a clear rationale for the team's work.
  • Champion the use of design thinking techniques where appropriate.
  • Embed a culture of 'customer first' thinking for digital products.
  • Work closely with Product Owners and the Digital analytics team to identify, iterate, and test UX improvements and measure their effectiveness.
  • Conduct deep dives into existing user interactions and evaluate feedback.

Design and UI:

  • Execute all visual design stages from concept to final hand-off to engineer.
  • Create wireframes, storyboards, user flows, process flows, and sitemaps to effectively communicate interaction and design ideas.
  • Present and defend designs and key milestone deliverables to peers and executive-level stakeholders.
  • Establish and promote design guidelines, best practices, and standards.
  • Lead the creation of the digital and offline design guidelines, design system, and user guides used across multiple product scrum teams, local marketing teams, and external agencies.

Prototyping:

  • Take responsibility for the creation of prototypes (on and offline) for new concepts, including visualization to help leaders understand options and implications.
  • Obtain user feedback (internal and external) to improve and refine design concepts.