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Search Engine Optimization Executive
2 months ago
About Stuart Canvas Group Ltd
Stuart Canvas Group Ltd is a leading manufacturer and designer of bespoke coverings for various sectors, including industrial manufacturing, haulage, sports, schools, military, and home use. With over 50 years of expertise, the company has established itself as a trusted supplier to high-profile clients such as the Wimbledon Tennis Championship, Lords Cricket Ground, Old Trafford Football Stadium, The Ministry of Defence, and BAE Systems.
The Company's Portfolio
The Group owns the historic Mudfords brand, which was founded in 1832. Mudfords is a renowned supplier to the construction and haulage industries.
The Role: Digital Marketing Specialist
We are seeking a skilled Digital Marketing Specialist to join our growing team. As a Digital Marketing Specialist, your primary focus will be driving traffic and conversions to our company's four websites via lead generation and e-commerce sales. You will be responsible for creating and implementing our SEO and digital marketing strategies.
Key Responsibilities:
- Develop and execute SEO strategies that drive traffic and improve search engine rankings.
- Monitor website performance using industry tools such as Google Analytics, Moz, Screaming Frog, and Search Console.
- Produce and maintain regular reports on the SEO performance of each website.
- Develop and execute e-commerce sales growth strategies.
- Work closely with the marketing manager to develop the digital marketing function of the business.
- Identify new opportunities for new and alternative digital communication methods with our customers and prospects.
- Conduct keyword research and competitor analysis to identify opportunities for digital optimization.
- Complete technical website audits.
- Stay up to date with industry trends and best practices.
- Promote the group's brands and products.
- Collaborate with the Marketing Manager and Sales Director on content creation to ensure SEO best practices.
Requirements:
- 2+ years of experience in a similar role.
- In-depth knowledge of SEO principles and best practices.
- An understanding of PPC Strategies, specializing in Google Ads would be advantageous but not essential.
- Proven success in implementing effective website improvement techniques.
- Experience with SEO plugins for CMS platforms such as WordPress and Shopify.
- A keen attention to detail.
- Excellent written and verbal communication skills.
- A driving license and ability to travel.
Benefits:
- Friendly and open working environment.
- Competitive Salary.
- Flexible working from home options.
- Company social events.
- Bonus system.
- Free company parking.
