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Retail Marketing Manager
2 months ago
Crew Clothing Head Office is seeking a highly skilled Retail Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing the retail marketing strategy to enhance brand presence, engage customers, and support sales growth across our expanding retail network.
Key Responsibilities:- Develop and execute the retail marketing strategy and budget in line with company goals, ensuring alignment with store opening plans and sales objectives.
- Collaborate with the Heads of Retail, Area Managers, and Store Managers to identify and capitalize on local marketing opportunities that drive traffic and sales in both established and new stores.
- Manage the execution of in-store events, ensuring they are well-coordinated and align with the overall brand strategy to create memorable customer experiences that drive footfall and sales.
- Work closely with the finance team to analyze store performance data and develop targeted marketing support strategies for underperforming stores, aiming to boost sales and improve profitability through localized marketing efforts and promotions.
- Support the launch of new stores with tailored marketing strategies and events that drive awareness and customer visits to new locations, ensuring successful store openings.
- Leverage local marketing channels and community partnerships to promote new store openings, building excitement and engagement with the brand in new regions.
- Lead the delivery of seasonal marketing campaigns across all product categories, strategy, budgeting, and tactical execution to ensure cohesive and effective messaging across all stores.
- Champion the customer experience by ensuring marketing content is targeted, timely, and relevant to our core audiences, enhancing customer engagement and driving store traffic.
- Solid background and experience of marketing for a retail brand.
- Strong communication and interpersonal skills, both written and oral.
- Demonstrate initiative and innovation.
- Demonstrate ability to work independently and within teams.
- Highly organized with good attention to detail.
- Experience of managing projects from concept to completion.
- Operates effectively in a fast-paced environment, able to adapt to change and redefine goals where necessary.
- Commercially aware, with good numerical and IT skills.
- Ability to effectively manage a number of projects simultaneously.
- Good creative understanding, with experience of brand development.
Crew Clothing Head Office is an equal opportunities employer and welcomes applications from all qualified candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
