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Digital Marketing Manager

2 months ago

Wolverhampton, Wolverhampton, United Kingdom Central Employment Full time

Job Opportunity

Central Employment is partnering with a leading UK Automotive parts brand to recruit a Digital Marketing Manager for their in-house D2C Performance Marketing team, based in the West Midlands.

Key Responsibilities

  • Develop and execute a comprehensive CRM strategy to drive email list growth, customer engagement, and increased customer lifetime value.
  • Design and implement retention marketing tactics to boost purchase frequency and value, aligning with business objectives.
  • Analyze marketing campaign data and provide performance insights to inform strategic recommendations.
  • Collaborate with the eCommerce team and performance marketing agencies to brainstorm innovative ideas and ensure channel alignment.
  • Stay up-to-date with the latest social media trends and leverage this knowledge to build and execute a social media strategy.

Requirements

  • 5+ years of experience in digital marketing, with a proven track record of developing and implementing loyalty/CRM strategies.
  • Degree in Marketing or a related field (or equivalent experience).
  • Strong proficiency in Google Analytics and other analytical tools.
  • Understanding of all performance marketing channels.
  • Proactive, self-motivated, and a team player, comfortable working with various stakeholders.
  • Confidence in using email and marketing automation ESP platforms, on-site personalization, SMS, and direct mail.
  • Strong Excel skills to interpret data insights and report back to the business.