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Product Marketing Lead

2 months ago

Crawley, West Sussex, United Kingdom ITW Construction Products (UKNordics) Full time
Position Overview

This position is accountable for establishing the Product and Communication Strategy for the Electrical division, which is part of the Concrete Business Unit operating within the UK and Nordics. Collaborating closely with the Segment leader, the successful candidate will assist in the strategic planning and execution of Sales & Marketing initiatives. They will ensure that our value propositions resonate with our clientele and facilitate business growth.

The individual will spearhead the Customer Back innovation process, guaranteeing a robust pipeline of developments for future years while safeguarding the long-term growth strategy of the business segment.

Moreover, they will oversee the Communications strategy for the segment, utilizing suitable channels to influence key decision-makers in the industry, ensuring they comprehend and engage with our brand's value propositions.

The ultimate aim of these responsibilities is to enhance market share within the electrical sector and sustain growth that outpaces competitors.

Key Responsibilities:

  • Develop and manage the Marketing Strategy for the Spit Brand within the electrical sector.
  • Oversee Product Management aspects including range, pricing, forecasting, website, and PIM, collaborating with the supply chain to align with business strategies.
  • Lead the Customer Back Innovation Process to ensure the organization is consistently developing and maintaining a pipeline of new products, addressing evolving workplace regulations while fostering sustainable growth for the segment.
  • Manage the communications team, ensuring effective execution of the strategic communication plan for the Concrete Business Unit in the UK and Nordics.
  • Formulate and execute the Communications Strategy, targeting key decision-makers while maintaining control over the budget and forecasting for the segment.
  • Enhance the SPIT Brand and increase its visibility within targeted markets.
  • Direct the team responsible for Communications, design, and digital requirements of the brand, while ensuring adequate support for the Interiors segment.
  • Identify and develop opportunities with key channel partners, driving initiatives and fostering collaborative working practices.
  • Establish key metrics to assess the effectiveness of the Marketing Strategy.
  • Act as a vital member of the Concrete Management team, engaging and contributing across all areas of the business unit.

Qualifications:

  • Proven track record of driving impactful change within an organization through the implementation of strategic plans.
  • Experience in Sales & Marketing across multiple channels.
  • Strong analytical skills with the ability to research and evaluate information to inform business decisions based on market insights.
  • Excellent communication skills with a history of influencing key stakeholders to achieve results.
  • Ability to collaborate with various Marketing channels to ensure clarity on the business's value propositions among external and internal partners.
  • Culturally aware, capable of navigating diverse markets.
  • Preferred experience in line management, though not essential.
  • Commitment to ensuring Health & Safety standards in the workplace.
  • Ownership of training and personal development needs.
  • Willingness to travel as required.