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Brand Manager

2 months ago


Livingston, West Lothian, United Kingdom Office Angels Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Office Angels. As a Brand Manager, you will be responsible for developing and implementing marketing strategies that align with our company's vision and goals.

Key Responsibilities
  1. Brand Strategy Development
  • Develop and implement brand strategies that align with company objectives and market trends.
  • Analyse market data to identify target audiences and define brand positioning.
  • Monitor brand performance and adjust strategies to ensure the brand remains competitive.
Marketing Campaigns
  • Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, etc.).
  • Collaborate with the creative team to produce engaging content that aligns with the brand's image.
  • Manage campaign budgets and track the effectiveness of campaigns through KPIs.
Product Development
  • Work closely with product development teams to ensure products align with the brand's identity.
  • Conduct market research to identify customer needs and preferences.
  • Oversee the launch of new products, ensuring they are introduced effectively to the market.
Brand Consistency
  • Ensure consistent messaging and branding across all marketing channels and materials.
  • Maintain brand guidelines and educate internal teams on their importance.
  • Collaborate with sales, marketing, and customer service teams to ensure the brand's voice is consistent.
Customer Experience
  • Monitor customer feedback and work with relevant teams to improve the customer experience.
  • Ensure that all touch-points of the customer journey reflect the brand's values and promise.
  • Develop strategies to enhance brand loyalty and increase customer retention.
Market Research and Analysis
  • Conduct market research to stay informed about market trends, competitor activities, and consumer behaviour.
  • Analyse data to inform decision-making and measure the success of brand initiatives.
  • Present insights and recommendations to senior management.
Quality Control
  • Collaborate with Product Manager to issue procedures and regular analysis.
  • Work cross-functionally with departments such as sales, finance, and product development to align brand strategies.
  • Analysis of quality control data.
Requirements
  • Fashion and Textiles or Garment Technology qualification would be advantageous.
  • Strong understanding of brand management principles, marketing strategies, and consumer behaviour.
  • Proven experience in managing marketing campaigns and brand initiatives.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in market research, data analysis, and project management.
  • Creative thinking and problem-solving skills with a results-driven mindset.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Skills
  • Experience with digital marketing tools and platforms (e.g., Adobe, Photoshop, Illustrator)
  • Knowledge of the specific industry or sector in which the company operates.
  • Experience writing and checking editorial pieces.
  • Excellent attention to detail with high levels of accuracy.
  • Driving licence and the ability to travel (UK and European).