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Brand Manager
2 months ago
We are seeking a highly skilled Brand Manager to join our team at Office Angels. As a Brand Manager, you will be responsible for developing and implementing marketing strategies that align with our company's vision and goals.
Key Responsibilities- Brand Strategy Development
- Develop and implement brand strategies that align with company objectives and market trends.
- Analyse market data to identify target audiences and define brand positioning.
- Monitor brand performance and adjust strategies to ensure the brand remains competitive.
- Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, etc.).
- Collaborate with the creative team to produce engaging content that aligns with the brand's image.
- Manage campaign budgets and track the effectiveness of campaigns through KPIs.
- Work closely with product development teams to ensure products align with the brand's identity.
- Conduct market research to identify customer needs and preferences.
- Oversee the launch of new products, ensuring they are introduced effectively to the market.
- Ensure consistent messaging and branding across all marketing channels and materials.
- Maintain brand guidelines and educate internal teams on their importance.
- Collaborate with sales, marketing, and customer service teams to ensure the brand's voice is consistent.
- Monitor customer feedback and work with relevant teams to improve the customer experience.
- Ensure that all touch-points of the customer journey reflect the brand's values and promise.
- Develop strategies to enhance brand loyalty and increase customer retention.
- Conduct market research to stay informed about market trends, competitor activities, and consumer behaviour.
- Analyse data to inform decision-making and measure the success of brand initiatives.
- Present insights and recommendations to senior management.
- Collaborate with Product Manager to issue procedures and regular analysis.
- Work cross-functionally with departments such as sales, finance, and product development to align brand strategies.
- Analysis of quality control data.
- Fashion and Textiles or Garment Technology qualification would be advantageous.
- Strong understanding of brand management principles, marketing strategies, and consumer behaviour.
- Proven experience in managing marketing campaigns and brand initiatives.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market research, data analysis, and project management.
- Creative thinking and problem-solving skills with a results-driven mindset.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Experience with digital marketing tools and platforms (e.g., Adobe, Photoshop, Illustrator)
- Knowledge of the specific industry or sector in which the company operates.
- Experience writing and checking editorial pieces.
- Excellent attention to detail with high levels of accuracy.
- Driving licence and the ability to travel (UK and European).