Digital and Channels Manager

4 weeks ago

London, Greater London, United Kingdom ENGIE Full time
About ENGIE

ENGIE is a leading energy company committed to helping the Group reach net-zero carbon by 2045. With over 20 years of experience in the UK energy market, we invest in renewable energy and storage, while supplying energy to organizations of all sizes. Our major businesses include First Hydro and Storengy.

About the Role

The Digital and Channels Manager will be responsible for maintaining our brand's online presence, driving reputation and sales through all digital channels. This permanent role reports to the UK Head of Corporate Communications and will develop and deliver an external communications strategy for ENGIE UK.

Key Responsibilities
  • Collaborate with internal teams to ensure their digital needs are met
  • Provide advice and guidance on best practice digital marketing activity
  • Establish a governance process for content editors given access to the site and ensure all relevant training is provided
  • Assess our current social media presence and make recommendations for new channels
  • Maintain our social media presence across all digital channels
  • Run paid social media campaigns to target specific audiences
  • Design, build, and optimize social media content, with support from the content officer
  • Responsible for updating, maintaining, and continuously improving the website, bringing in new tools if required
  • Measure and report on the performance of our digital estate, including conducting regular reviews of usability, content, data capture, and conversion
  • Improve and enhance SEO rankings for agreed terms
  • Increase the organic and paid traffic to the website and guide keyword strategy
Requirements
  • Degree in marketing, digital, or a related field
  • Demonstrable expertise in SEO/SEM and social media campaigns
  • Using and managing Content Management Systems
  • Use of digital tools such as Site Improve, Keyword Keg, Matamo, GA, data studio, AdWords, tag manager
Benefits
  • Flexible Working
  • Bonus Programme
  • Income Protection
  • Generous Employer Pension Contribution
  • Highly Competitive Employer Pension Contribution
  • Healthcare Cash Plan
  • myENGIE discounts
  • Diverse Employer
Equal Opportunity

ENGIE is an equal opportunity employer, committed to creating an inclusive environment for all employees. We recruit and develop our people based on merit and are committed to attracting a diverse range of people to our team.

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