Digital Marketing Strategist

1 week ago

Nottingham, Nottingham, United Kingdom ONYX Insight Full time
{"title": "Digital Marketing Manager", "description": "Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team at ONYX Insight. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and execute a digital marketing strategy that aligns with our business objectives and targets.
  • Lead the development of a new corporate website, ensuring SEO best practices are followed and user journeys are optimized.
  • Oversee and optimize the digital marketing budget to maximize ROI across campaigns and channels.
  • Manage external agencies to achieve business objectives and ensure the delivery of high-quality campaigns.
  • Work closely with subject matter experts to create SEO-optimized longform content that drives organic traffic and conversions.
  • Proactively plan, execute, and measure A/B tests and other experiments across digital channels to improve conversion rates.
  • Deliver multi-phase marketing campaigns in collaboration with the Senior Marketing Manager and Regional Sales Teams.
  • Own reporting of the marketing funnel, delivering monthly insights that highlight trends, identify opportunities, and recommend strategies for improvement.
  • Collaborate closely with regional sales teams to deliver MQL/SQL pipeline targets, ensuring alignment between marketing and sales objectives.
Requirements
  • 3 to 4 years of experience in a digital marketing role, with a proven track record of delivering successful campaigns.
  • Bachelor's degree in marketing or a related field (additional certifications in digital marketing, SEO, or automation platforms are a plus).
  • Proficiency in WordPress, Salesforce Account Engagement (Pardot), Adobe Creative Cloud, and Google's Suite or equivalent platforms.
  • Experience with SEO tools (such as SEMrush) and strong skills in SEO and content marketing strategies to drive organic growth.
  • Strong understanding of paid and organic LinkedIn and experience managing paid search campaigns.
  • Excellent communication skills, with the ability to build strong relationships with internal teams and external agencies.
  • A data-driven and "test and learn" mindset, with a passion for continuous improvement and optimization.
  • A self-starter attitude with the ability to adapt and thrive in a fast-paced, results-oriented environment.
  • Comfortable working within brand guidelines, creating impactful digital designs across channels, and using data insights to inform creative decisions.
About ONYX Insight

ONYX Insight is a growing technology and engineering organization in the renewable energy sector. Our vision is to build a more efficient future by becoming the world's most innovative provider of predictive technology solutions. Our advanced sensing, software, and analytics combined with our engineering experience are deployed on wind turbines around the world to maximize production and make turbines more reliable for longer, optimizing energy production.

ONYX Insight is part of the Macquarie Group. Macquarie is a global financial services group operating in 34 markets in asset management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory services, capital raising, and principal investment. The diversity of the Macquarie Group operations combined with a strong capital position and robust risk management framework has contributed to a 54-year record of unbroken profitability.

For any further information, or to understand our products and services better, please feel free to look through our website.

ONYX Insight are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

", "lang_code": "en-US"}

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