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Web Data Analyst

2 months ago

London, Greater London, United Kingdom Albelli Full time
Job Title: Web Analyst

As a Technical Web Analyst at Albelli-Photobox Group, you will be responsible for overseeing the organization, maintenance, and extension of our server-side tracking framework. This role aims to harmonize our web analytics, marketing, and technology implementations. You will collaborate with in-house developers, conversion specialists, data engineers, analysts, and marketers to achieve this goal.

Key Responsibilities:
  • Take ownership of our server-side tracking framework to create a unified and scalable implementation across both app and web.
  • Partner with stakeholders to translate business goals and questions into measurable KPIs and tracking requirements.
  • Create tracking requirement briefs and align implementation and planning with product owners, developers, and marketers.
  • Extend integrations between web analytics data, our data warehouse, and BI/marketing tools.
Impact and Contributions:
  • This role will be responsible for driving the planning and ownership of our server-side tag manager. You will work with teams across the business from Analytics, Marketing, BI, Data, Developers, and Product Owners to deliver the data that they need.
Requirements:
  • Minimum of 4 years of related work experience.
  • Experience with server-side tracking tools such as Tealium EventStream (preferred), Server-side Tag Manager, Segment.
  • Experience with set up and maintenance of AppsFlyer is a plus.
  • Experience integrating marketing tools such as AppsFlyer, Facebook, Google, etc.
  • Experience with mobile marketing and cross-device tracking.
  • Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, Tealium etc.
  • Experience with web analytics tools such as Adobe Analytics (preferred) or Google Analytics.
  • Experience with Conversion Rate Optimization tools such as Adobe Target (preferred), Optimizely, Google Optimize, Visual Website Optimizer etc.
  • Strong sense of responsibility for your area of work.
  • Perfectionist with attention to detail and hands-on mentality.
  • Strong communication skills with the ability to understand and problem solve for a variety of stakeholders.
What's in it for you?
  • At Albelli-Photobox Group, we understand the importance of work-life balance. You'll find opportunities to make the most of our generous annual leave policy, remote working policy, and a versatile hybrid working model. We provide a comprehensive benefits package to all Albelli-Photobox employees, and you'll discover a warm and inclusive company culture that includes social events throughout the year and a team rich in diversity.