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Head of Demand Generation Strategist
2 months ago
We are seeking a highly skilled Head of Demand Generation to join our team at ParkIT. As a key member of our leadership team, you will play a crucial role in shaping and promoting our brand as we transition to BookFlowGo.
As a seasoned professional in B2B marketing, particularly within the enterprise solutions sector, you will be responsible for developing and executing comprehensive marketing strategies that align with our business goals and drive growth.
Key Responsibilities- Define and develop our 'voice' and 'aesthetic', driving global airport demand generation.
- Bring together our platforms and create a cohesive B2B brand, then turn your attention to demand generation and campaign execution.
- Develop and execute comprehensive marketing strategies to achieve business objectives and drive growth.
- Deliver our rebrand: Ensure our messaging accurately reflects our business tone and appropriately represents all platforms.
- Create compelling B2B content across various mediums to engage and attract partners.
- Design and deliver content: Support sales teams with impactful presentations, talks, workshops, and exhibitions.
- Develop a deep understanding of all our platforms and effectively communicate the benefits to our customers.
- Manage social media channels such as LinkedIn, to grow engagement, and create positive impressions around our brands and technology.
- Conduct market research to identify trends, opportunities, and competitor strategies to inform marketing initiatives.
- Ensure brand consistency across all marketing materials and communications.
- Implement and manage demand generation campaigns to generate high-quality leads for the sales team.
- Develop and implement strategies to increase customer engagement and retention through targeted marketing efforts.
- Proven track record in B2B marketing, particularly within the enterprise solutions sector, focusing on rebranding, segmentation, and demand generation.
- Previous development and execution of comprehensive marketing strategies that align with business goals and drive growth.
- Experience producing engaging content across multiple formats and platforms.
- Strong leadership skills with experience in leading cross-functional teams, managing marketing initiatives, and mentoring junior team members.
- Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and build relationships with stakeholders.
- Ability to succeed in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Familiarity with marketing automation tools, CRM systems, and social media platforms to drive marketing initiatives.
We are committed to cultivating a diverse and inclusive culture, and we welcome applications from candidates who share our values.
