Content Writer
2 months ago
We are seeking a talented and creative copywriter to join our growing creative services team at Soldo. As a Content Writer, you will play a crucial role in crafting compelling and persuasive content that resonates with our target audience.
Your primary responsibility will be to transcreate content in Italian, from English original versions. This will include transcreation of messages, headlines, adverts, blog posts, ebooks and many other content types.
Your secondary responsibilities will be to write and edit content natively in Italian to support many different teams and stakeholders across our business, such as Field Marketing, Legal, Sales or Business Operations.
Key Responsibilities- Content Transcreation: transcreate from English to Italian a variety of messages and narratives, ensuring that the original meaning is kept.
- Content Translation: translate a variety of content from/to English and Italian.
- Translation Dictionary: maintain a translation dictionary of Soldo terms and phrases to ensure consistency in our brand and our messaging.
- Content Creation: write clear, concise, and compelling copy for a variety of marketing and business materials, adhering to brand guidelines and maintaining consistency in tone and messaging.
- Editing and Proofreading: Review and edit content for accuracy, grammar, punctuation, and style, ensuring all content is error-free and polished.
- Collaboration: Collaborate with cross-functional teams, including marketing, design, field marketing, and product marketing, to develop effective and cohesive copy.
- Content Optimisation: Work closely with our SEO team to optimise content for SEO by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic.
- Adaptability: Be flexible and able to adapt your writing style to various platforms and target demographics.
- Research: Conduct research to gather information and insights on industry trends, competitors, and target audience preferences to inform your writing.
- Project Management: You will be expected to project manage all your work and your deadlines in our project management platform of choice (Airtable).
- Native-level Italian skills and business fluency in English.
- Self-discipline and the ability to write fresh copy that connects with a desired audience and drives action.
- Ability to apply appropriate style guidelines and brand voice for consistent messaging.
- Experience working with project management tools and managing workload, feedback, and deadlines in such tools.
- A good grasp of digital marketing trends and SEO principles to support content creation.
- Bachelor's degree (or equivalent) in journalism, Italian, Marketing, Communications, or a related discipline.
- A breadth of content created for B2B technology companies, Fintech, or SaaS companies.
- Experience with content management systems.
- Someone who knows how to assert brand voice and, most importantly, write to sell.
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