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Brand Director

2 months ago

Newmarket, Suffolk, United Kingdom Pure Resourcing Solutions Full time
Job Description

Pure Resourcing Solutions is seeking an experienced Brand Director to join our team. As a key member of our organization, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share.

Key Responsibilities:
  • Strategic Leadership: Develop and implement the overall marketing strategy aligned with the company's business goals and identify market opportunities, consumer trends, and competitive insights to inform strategic decisions.
  • Brand Management: Enhance and maintain each individual brand identity within the portfolio, ensuring consistency across all marketing channels and oversee the development and execution of integrated marketing campaigns, across the 360-marketing mix.
  • Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and accountability.
  • Digital Marketing: Partner with the Head of E-Commerce to drive digital marketing initiatives, including SEO/SEM, email marketing, and content marketing.
  • Product Launches: Plan and execute successful product launches - developing go-to-market strategies, including pricing, positioning, and promotional activities.
  • Customer Engagement: Enhance customer experience through targeted marketing efforts across multiple channels.
  • Partnerships and Collaborations: Identify and cultivate strategic partnerships with industry influencers, media outlets, and other stakeholders.
Requirements:
  • Experience: Extensive experience in brand management and product management within a direct-to-consumer retail environment.
  • Strategic Vision: Proven ability to develop and execute brand strategies that drive business growth and customer engagement.
  • Product Expertise: Strong understanding of product development processes and lifecycle management, with a track record of successful product launches.
  • Leadership: Exceptional leadership skills with the ability to inspire and manage cross-functional teams.
  • Creativity: A creative thinker with a passion for innovation and a keen eye for detail.