CRM Executive
3 weeks ago
At Frasers Group, we're rethinking retail. We're serving our consumers with the world's best sports, premium, and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why Join Us?We're building the world's most admired and compelling brand ecosystem. Our mission is to elevate the lives of the many with access to the world's best brands and experiences. We're a team of forward thinkers who are driven to operate outside of our comfort zone to change the future of retail.
Job Description:As a CRM Executive, you will support your CRM Manager in building stronger and deeper relationships with our customers, to increase engagement and retention, and customer value, through effective CRM strategies and data-driven insights. You will need to demonstrate excellent commercial skills combined with proven CRM experience, particularly focused on email and mobile app push communications.
Key Responsibilities:- Own and manage email and mobile app calendar for our websites, aligning with wider teams to support business objectives.
- Responsible for the briefing, creative, segmentation, scheduling, and delivery of all email and mobile app notifications.
- Responsible for the briefing, creative, segmentation, scheduling, and delivery of all automated life cycle campaigns.
- Implement ongoing test and learn strategy to continually improve CRM communications.
- Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business.
- Responsible for increasing the engaged customer database and their value, identifying key customer segments, and targeting them across relevant programmes.
- Build a good relationship with the email service provider, ensuring that all areas of the platform are utilised and optimised.
- Keep up-to-date on industry insights and email marketing trends.
- A self-starter mindset, with the ability to work under minimal supervision and guidance.
- Results-driven and delivery-focused.
- Enthusiasm, energy, and determination to achieve results, including those achieved through influence on related teams.
- Numerate and analytical, and be able to provide insights.
- Excellent communication skills.
- Educated to degree level.
- Experience in working with an email service provider.
- Experience in working with data analysis and segmentation.
- Experience in the retail sector is desirable, though not essential.
- Strong project management – ability to manage and deliver several campaigns at the same time.
Along with your benefits package, we also offer a wide range of perks for our colleagues, including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust.
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