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Head of Brand and Digital Strategy
2 months ago
We are seeking a highly skilled and experienced professional to join our team as Head of Brand and Digital Strategy. As a key member of our leadership team, you will be responsible for developing and executing innovative propositions and pricing strategies that drive growth and profitability.
This is a unique opportunity to join a dynamic and forward-thinking organization, where you will have the autonomy to shape our brand and digital strategy, and make a significant impact on our business.
Key Responsibilities- Strategy Development: Define the overall strategic direction and roadmap for our product and service offerings, as well as our overall approach to pricing and our services portfolio.
- Proposition Development: Lead the end-to-end process, from concept to launch, working closely with cross-functional teams to develop compelling propositions that address key customer pain points.
- Pricing Strategy: Develop and implement pricing strategies that deliver value-for-money for customers while supporting revenue and profitability targets.
- Market Analysis: Conduct thorough market research and analysis to identify emerging trends, customer insights, and growth opportunities.
- Proposition Design: Develop compelling propositions that deliver clear benefits and define USPs and competitive advantages that differentiate our offerings.
- Product Positioning: Define the positioning and messaging for each proposition, ensuring consistency across all channels and touchpoints.
- Go-to-Market Strategy: Develop comprehensive go-to-market strategies for new propositions, including pricing and promotional plans.
- Performance Monitoring: Track performance and success of pricing strategy and propositions post-launch, analysing performance data to identify areas for improvement.
- Stakeholder Management: Build strong relationships with internal stakeholders, communicating pricing and proposition strategy, progress, and results effectively.
- Team Leadership: Lead a small team accountable for service propositions, pricing strategy, subscription propositions, digital propositions, as well as marketing strategy and planning.
- Experience of a multi-site, operational business and delivery of topline growth.
- Degree or professional qualifications.
- Experience of leading teams with excellent results.
- Exceptional stakeholder manager and relationship builder across the business.
- Developing customer insight-led proposition, brand, and commercial strategy.
- Knowledge of proposition, brand, and pricing structures, setting them up as well as ongoing development and optimisation.
- Understanding of B2B and B2C market dynamics and brand, propositions, and pricing variances.
- Understanding of service sectors and how to create differentiation through consumer orientation.
- Ability to bring together data points, insight, and analytics from multiple sources.
- Storytelling with data to build a case for change.
- Adept at clearly communicating plans with the audience's priorities in mind.
- Skilled at working cross-functionally to optimise marketing performance and delivery of budgeted targets.
- Governance and process management to drive momentum, quality, and marketing rigour.
- Building partnerships and trust across the business.
- Customer obsession.
- Ambassador for talent.
- Curious and thinks big.
- Experience within a scale-up Service, Healthcare, or Digital-led setting.
- Knowledge of various veterinary business types: primary care, referrals.
- Qualifications in Marketing, Business, Pricing, Economics.
