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About the Role:
The Portfolio Group is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing affiliate marketing strategies that drive revenue growth and lead generation.
Key Responsibilities:
- Develop and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams.
- Manage relationships with third-party affiliate platforms to grow our affiliate community and secure competitive offers for B2B and B2C customers.
- Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace.
- Collaborate with the Head of Demand to define and implement affiliate marketing strategies.
- Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers.
- Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
Requirements:
- Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
- Exceptional analytical skills with a knack for data-driven decision-making.
- Creative mindset with a passion for building and activating networks and communities.
- Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
- Detail-oriented and highly organized, capable of managing multiple projects simultaneously.