Digital Marketing Strategist
1 month ago
Refyne is seeking a highly skilled Social & Performance Manager to lead our social media advertising efforts and drive business growth through innovative campaigns and strategies.
About the Role:
- Develop and execute performance-driven social media campaigns that align with our brand objectives, focusing on audience growth, engagement, and conversion.
- Stay up-to-date with the latest trends and innovations in social media advertising and digital marketing, and apply this knowledge to improve our creative execution and campaign performance.
- Collaborate with our creative team to develop compelling ad content that resonates with our target audience and drives results.
- Work closely with our digital marketing and product teams to align social media strategies with overall brand marketing goals.
- Monitor and report on competitor activity and identify opportunities to improve our performance.
- Develop relationships with social media platform partners to leverage data and insights to inform our creative strategy and support our brand growth.
Requirements:
- Proven experience in paid social media advertising and performance marketing, ideally within the beauty or fashion industry.
- Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube) and advertising tools.
- Proficiency in social media advertising tools, including Facebook Ads Manager, Google Ads, and programmatic advertising platforms.
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