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CRM Manager

2 months ago

London, Greater London, United Kingdom Currys plc Full time
Role Overview:

Campaigns and Trading Manager

Currys London Campus at Waterloo (LHO002)

Permanent

Grade 4

Job Summary:

The CRM Manager is responsible for planning and delivering the CRM comms strategy for our Campaigns & Trading programme, which includes weekly trade emails and behaviour triggers such as Abandon Basket, Browse, etc.

You will be focused on cross-selling and upselling to our existing in-life customer base across Currys, B2B, and CPW, utilizing all communications channels (Email, SMS, and DM).

Key Responsibilities:
  • Plan, deliver, and commercial performance within our core trading campaigns and triggers.
  • Campaigns planning to the laydown schedule and production of campaign content, creative elements, and delivery.
  • Implementing and reporting on key commercial campaigns.
  • Working closely with the Commercial teams, promotional, and marketing planning teams to deliver coordinated integrated campaigns with CRM best practice at the core of the plans.
  • Acting as the CRM subject matter expert to the wider business on CRM and data-driven marketing, embedding best practice across Currys.
  • Managing one direct report (CRM Executive) with workload planning and campaign delivery, as well as external agency partners to implement and report on campaigns.
  • Weekly results/insights and learnings against wow and YOY highlighting deviation, explanation, and ways to course correct to drive incremental results.
  • Working collaboratively with content teams to create a CRM campaign content both internally and external agencies.
Requirements:
  • Commercially focused & data-driven, while still putting the customer at the heart of every marketing decision.
  • CRM experience working on a high-profile multi-channel consumer brand with exposure across the lifecycle (acquire, keep, and retain) with a sizeable customer database.
  • Managerial experience.
  • Retail experience is essential.
  • You will evaluate creative objectively, always championing the customer's best interests.
  • Excellent interpersonal skills, a can-do attitude, and a team player.
What We Offer:
  • Private medical insurance.
  • Competitive pension scheme.
  • Access to discretionary company bonus scheme.
  • Life Assurance.
  • Hybrid working.