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Senior Business Intelligence Analyst
2 months ago
We are seeking a highly skilled Senior Data Analyst to join our team at EF Recruitment. As a Senior Data Analyst, you will play a key role in analyzing current marketing campaigns and performance to maximize return on media and advertising spend for our clients.
Key Responsibilities- Deliver actionable insights across the performance marketing team to highlight which levers to pull when optimizing media spend to drive leads.
- Measure the return on investment (ROI) of online advertising campaigns and help understand the impact of above-the-line media in driving leads to the sales team.
- Report on marketing and sales key performance indicators (KPIs), and help the marketing team understand performance by campaign and audience type.
- Build dashboards to help the business understand cross-channel demand generation effectiveness.
- Work with the sales operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model.
- Hands-on experience with in-depth marketing analysis, lead scoring, attribution modeling, and advertising effectiveness to drive marketing performance.
- Strong understanding of different marketing channels, including search engine marketing (SEM) strategies, pay-per-click (PPC) advertising, digital media campaigns, and in-person events.
- Strong SQL skills and experience with building and automating management-level dashboards in Tableau or QlikSense.
- Strong stakeholder management, partnership, and influence skills.
- Experience in experimentation and statistical analysis, including A/B testing and digital revenue attribution.
EF Recruitment is a leading recruitment agency specializing in placing top talent in the finance and technology sectors. We pride ourselves on our commitment to delivering exceptional service and building long-lasting relationships with our clients and candidates.
