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Senior Product Marketing Manager

2 months ago

Great Malvern, Worcestershire, United Kingdom DeltaXML Ltd Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at DeltaXML Ltd. This is a key role that will play a critical part in driving revenue growth through portfolio development and expansion into adjacent and new areas.

Key Responsibilities
  • Develop strategic marketing plans for a product and product line through market research, competitive analysis, pricing, customer engagement, and business planning.
  • Develop new product features and functionality in partnership with the management team, R&D, and the Development team.
  • Participate and act as marketing's primary advocate on cross-functional development teams.
  • Provide customer use-case examples to development and act as the primary bridge between customer requirements and R&D.
  • Oversee innovation and introduce new business opportunities and technologies to DeltaXML Ltd.
  • Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features.
  • Forecast and help drive opportunities for product lines.
  • Drive co-development of material, together with Marketing, for multiple product or service launches, including press releases, launch materials, customer presentations, videos, podcasts, and sales training materials.
  • Take a comprehensive approach to managing issues associated with ordering of product, systems, and tools to drive resolution and improve customer satisfaction.
  • Develop and drive competitive marketing campaigns, together with Marketing, to ensure DeltaXML Ltd's market share growth.
  • Collaborate cross-functionally on competitive selling, pricing, market development, and field solutions.
  • Take a lead role on market research and analysis, portfolio strategy, and product roadmaps, requirements, and stories for agile development, business case development, product pricing, and performance.
  • Present at customer and partner meetings and conferences and engage with customers, partners, and prospects to discuss business and technical challenges that our software could be a fit for.
Requirements
  • Industry Knowledge:
    • Understanding of Content and Data Management and familiarity with version control, content management systems (CMS), and data warehousing solutions.
    • Experience with Compare and Merge Tools such as diff tools, versioning systems, and merge algorithms.
    • Knowledge of Related Markets such as DevOps, data analytics, and enterprise content management (ECM).
  • Technical Skills:
    • Software Development Knowledge particularly related to data comparison, merging, and version control systems like Git.
    • Cloud Computing and SaaS and understanding of how these tools and infrastructure can be deployed in cloud environments or offered as Software as a Service (SaaS).
    • Familiarity of data structures, algorithms, APIs, and integration beneficial to ensure good grounding for customer and partner discussions.
    • Desirable if you have knowledge of or experience with: structured serialization or markup formats like XML or JSON, document formats, and XML grammars such as Docbook, DITA, S1000D, XBRL, and others.
  • Product Management Skills:
    • Roadmap Development based on market needs, customer feedback, and business goals.
    • Market Research to identify customer pain points, competitive landscape, and emerging trends.
    • Scrum and Agile Methodologies - Familiarity with both software development methods to help work with and guide the development teams.
    • User Experience (UX) principles to ensure that the product is intuitive and meets the needs of its users.
  • Analytical and Strategic Thinking:
    • Data-Driven Decision-Making to inform product decisions, such as feature prioritization and performance tracking.
    • Strategic Vision and capability to align the product's features and functionalities with the broader company strategy and market positioning.
  • Communication and Collaboration:
    • Cross-Functional leadership working with diverse personalities and skillsets including developers, marketers, and sales professionals.
    • Stakeholder Management and communication with various stakeholders, from executives to customers, ensuring that everyone is aligned with the product vision.
    • Customer Engagement to gather feedback, understand their needs, and ensure customer satisfaction.
  • Regulatory and Compliance Awareness:
    • Industry-Specific Regulation awareness that might affect how data is managed and merged (e.g., HIPAA for healthcare, FINRA for finance).
    • Data Privacy and Security law knowledge to drive best practices for ensuring the security and compliance of our software and its deployment.
  • Education and Experience:
    • Education: A degree in Computer Science, Information Technology, Business, or a related field. Advanced degrees (e.g., MBA) can be advantageous.
    • Experience: Several years of experience in product management, preferably in the software, data management, or content management sectors.
  • Innovation and Adaptability:
    • Innovation Mindset: A creative approach to solving problems and developing new features or products that stand out in a competitive market.
    • Adaptability: The ability to quickly adapt to changing market conditions, customer needs, and technological advancements.