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Digital Content Strategist

2 months ago

Abingdon, Oxfordshire, United Kingdom Taylor & Francis Full time
Job Title: Web Content Executive

About the Role:

We are seeking a highly skilled Web Content Executive to join our team at Taylor & Francis. As a key member of our Web Marketing (Researcher Services) Team, you will be responsible for creating and curating high-quality digital content that engages our target audience and drives business results.

Key Responsibilities:

  • Develop and implement a content strategy that aligns with our business objectives and resonates with our target audience.
  • Collaborate with cross-functional teams to create and publish engaging digital content, including blog posts, social media posts, and email newsletters.
  • Conduct research to stay up-to-date on industry trends and best practices in content marketing and digital analytics.
  • Analyze data and metrics to measure the effectiveness of our content and make data-driven decisions to optimize our content strategy.
  • Work closely with our design team to create visually appealing and user-friendly web page layouts that align with our brand guidelines.
  • Identify opportunities to repurpose existing content and develop new content formats, such as webinars and infographics.
  • Manage content calendars and schedules to ensure timely delivery of content across all channels.
  • Contribute to the development of our content marketing strategy and provide feedback on team innovations and strategy implementation.

Requirements:

  • Experience in content marketing campaign delivery and an understanding of SEO principles and best practices.
  • Evidence-based approach to activities, with the ability to use data to inform all areas of work.
  • Excellent project management, copywriting, and proofreading skills with an eye for digital design.
  • Demonstrable channel and customer awareness, with evidence of using this knowledge to guide own work.
  • Strong communication skills: works collaboratively to build positive working relationships with colleagues.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Excellent writing and editing skills with a keen eye for detail and grammar.
  • Experience with digital analytics tools such as Google Analytics or similar.
  • Knowledge and ability of IT systems, including core MS Office packages and content management systems (CMS).

What We Offer:

  • A salary of £35,000 pa.
  • An excellent work-life balance with a fantastic, flexible working culture.
  • 25 days annual leave per year plus bank holidays.
  • Company-funded single cover private medical cover to all colleagues.
  • 3 additional discretionary days off during the holiday season at the end of the year.
  • 4 paid volunteering days each year.
  • Employee assistance programme – offering 24/7 well-being support.
  • Share Match – Plan that matches every share purchased with two free shares.
  • Pension scheme.
  • Life assurance, plus optical and medical care.

Location:

This role will be based in the UK and you must have the right to live and work in the UK.

Training and Professional Development:

We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We'll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support, and coaching that will get you where you want to be.

Interview Process:

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we'd then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.

Equal Opportunities Employer:

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.