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Brand and Reputation Specialist

2 months ago

Luton, Luton, United Kingdom yohrs Full time
Job Description

Job Summary

We are seeking a highly skilled Marketing and Communications Lead to join our team at Yohrs. As a key member of our commercial team, you will be responsible for developing and executing our UK marketing and external communications strategy.

Key Responsibilities

  • Develop and execute the annual UK marketing strategy, working closely with our central marketing function and external agencies.
  • Collaborate with our commercial departments to identify areas of development and opportunities, creating marketing initiatives and activities that drive potential customers to digital sales and engagement channels.
  • Localise communications materials in line with our brand guidelines, providing input to the guidelines and localising for the UK market.
  • Work on promotions and marketing campaigns, including defining key communication messages and creative design, to ensure brand consistency.
  • Generate local stunt ideas that correlate with our target audience.
  • Lead various marketing projects, providing market and customer insights to central teams and generating actionable conclusions based on relevant centrally conducted surveys.
  • Identify, implement, and manage the most effective marketing tools and channels to create awareness of key communications messages.
  • Identify potential business partners and external business opportunities, turning these opportunities into tangible revenue gains.

Corporate Communications (PR)

  • Cultivate relationships with key business partners and journalists in national and trade publications across the UK.
  • Write clear and compelling communications materials, such as press releases, presentations, boilerplates, and data sheets, ensuring our department archive is maintained.
  • Develop compelling story angles, aligning key messages with our Head of Corporate Communications.
  • Update key messages and media FAQs.
  • Manage external agencies, assisting with the production of events, including pre- and post-production.
  • Coordinate responses to media requests and enquiries in a timely manner.
  • Pitch stories to media that will achieve the highest visibility in online, print, and media.

Requirements

  • Experience in corporate communications and marketing/brand management.
  • Experience in managing complex projects in multi-market operations.
  • Mastery in communications, customers, market understanding, and digital marketing, either agency or client-side.
  • Creative and confident with strong interpersonal skills and attention to detail.
  • Ability to work well under pressure to ensure tasks are prioritised and goals are met.
  • Results-oriented, persistent, dependable, and consistent.
  • Shows innovation, creativity, and good lateral thinking.
  • Self-motivated and proactive, willing to take initiative and shoulder responsibility.
  • Proficient in MS Office applications.