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Head of Marketing Strategy

2 months ago


London, Greater London, United Kingdom Intelligent Change Full time
Position Overview

Are you driven by the art of creating impactful marketing strategies, enhancing revenue streams, and elevating brand visibility? Intelligent Change is seeking a Director of Marketing to lead our marketing, eCommerce, and Customer Service teams in propelling our growth trajectory.

As the Director of Marketing at Intelligent Change, you will be at the forefront of our marketing evolution, playing a crucial role in defining our brand's international footprint. Your key responsibilities will encompass the formulation and implementation of innovative strategies aimed at maximizing sales performance, managing our product portfolio, orchestrating product lifecycle strategies, and directing our comprehensive marketing approach across both digital and traditional platforms.

With a strong emphasis on budget oversight, forecasting, and performance metrics, you will drive quantifiable outcomes and contribute to our vision of fostering a positive influence in the wellness sector.

Key Responsibilities
  • Strategic Marketing Alignment: Ensure cohesive integration between sales and marketing strategies to enhance synergy and drive comprehensive business growth.
  • Sales Operations Oversight: Manage all facets of sales operations, including planning, forecasting, pipeline management, and performance evaluation of the sales team.
  • Revenue Enhancement Initiatives: Lead initiatives aimed at revenue growth by identifying and leveraging emerging market trends, customer demands, and competitive advantages. Propel sales expansion through strategic alliances, product diversification, and market penetration efforts.
  • Integrated Marketing Campaign Management: Direct the creation, development, and execution of cohesive marketing campaigns to enhance brand recognition, drive customer acquisition, and promote our products and services.
  • Financial Oversight: Assume responsibility for the allocation of sales and marketing budgets, forecasting, and resource optimization. Balance immediate revenue goals with long-term strategic objectives to maximize return on investment and ensure sustainable growth.
  • Digital Marketing Strategy: Design and implement comprehensive digital marketing strategies that align with Intelligent Change's mission and global expansion goals.
  • Paid Media Management: Supervise the execution of paid marketing strategies, including campaign planning, implementation, and optimization. Utilize your expertise in premium lifestyle brands to craft impactful and innovative paid marketing approaches that resonate with our target demographic.
  • Channel Operations Management: Oversee daily operations across digital marketing channels, including search engine marketing (SEM), social media advertising, display advertising, and email marketing.
  • Sponsorship and Influencer Strategy: Formulate and execute effective sponsorship and influencer marketing strategies to boost brand visibility, reach new audiences, and enhance engagement.
  • Performance Monitoring: Track and analyze key performance indicators (KPIs), conversion rates, and other relevant metrics to assess the effectiveness of digital marketing initiatives.
Qualifications
  • At least 5 years of experience in senior leadership roles managing high-performing sales and marketing teams.
  • Demonstrated success in driving revenue growth and meeting sales objectives across various markets and channels.
  • Strong grasp of digital marketing principles and strategies, including SEM, social media advertising, display advertising, and email marketing.
  • Proven ability to leverage digital channels to drive sales growth and enhance brand visibility.
  • Capability to develop and execute innovative sales and marketing strategies aligned with business goals.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Ability to balance immediate priorities with long-term strategic goals, optimizing sales and marketing expenditures for optimal return on investment.
  • Prior experience in consumer brand marketing, ideally within the premium lifestyle or wellness sector, with an understanding of consumer behavior and market trends.
What We Offer

Intelligent Change is a globally recognized brand known for its innovative products and commitment to personal development. With a diverse range of offerings, including the acclaimed Five Minute Journal, we have established ourselves as leaders in empowering individuals to lead more fulfilling and intentional lives.

Benefits Include:

- Flexible work hours
- Competitive compensation
- Hybrid work structure
- Weekly team lunches
- Optional Book Clubs and Lunch & Learn sessions.