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Lead UI Designer

2 months ago

Reading, Reading, United Kingdom Sanderson Full time
About the Role

We are seeking a highly skilled Lead UI Designer to join our team at Sanderson. As a key member of our design team, you will be responsible for shaping the digital customer experience and leading the User Experience team.

Key Responsibilities
  • Brand CX
    • Work closely with the central Brand team and local Marketing teams to understand the brand promises.
    • Identify how these brand promises can be delivered across our digital products in terms of user and customer experience, identifying differences in experience across multiple brands.
    • Support the Group Brand Manager in maintenance of the brand guidelines (on and offline) as required.
    • Champion the use of customer insight to inform decisions, ensuring that there is a clear rationale for the teams' work.
    • Champion the use of design thinking techniques where appropriate.
    • Lead the User Experience team, mentoring team members and ensuring that all designers are producing effective project materials including UI design and prototypes.
    • Embed a culture of 'customer first' thinking for digital products.
    • Work closely with Product Owners, and the Digital analytics team to identify, iterate and test UX improvements and measure the effectiveness of UX.
    • Deep dive into existing user interactions and evaluate feedback.
  • Design and UI
    • Execute all visual design stages from concept to final hand-off to engineers.
    • Conceptualise original ideas that bring simplicity and user friendliness to complex design challenges.
    • Create wireframes, storyboards, user flows, process flows and sitemaps to effectively communicate interaction and design ideas.
    • Present and defend designs and key milestone deliverables to peers and executive-level stakeholders.
    • Establish and promote design guidelines, best practices, and standards.
    • Lead the creation of the digital and offline design guidelines, design system and user guides which are used across multiple product scrum teams, local marketing teams and external agencies.
    • Working alongside colleagues in the Digital and marketing teams to shape initial project requirements and ongoing strategic UX direction.
    • Present designs to project teams and key stakeholders, making clear reasoning behind decisions.
    • Establish and promote design guidelines, best practices, and standards.
    • Manage the creation, testing and improvement of UX and UI design prototypes to support efficient use of development resource.
  • Prototyping
    • Take responsibility for the creation of prototypes (on and offline) for new concepts, including visualisation to help leaders understand options and implications.
    • Obtain user feedback (internal and external) to improve and refine design concepts.
Requirements
  • A strong, well-curated portfolio demonstrating UI expertise (and an ability to talk through projects outlining involvement and value)
  • Prior involvement in design projects in a commercial environment
  • Experience of working with developers and product owners to deliver products and features in an Agile/Scrum development process
  • Proficient communicator with ability to prioritise own, as well as team's workload
  • Competent with industry standard software; Adobe XD and Figma
  • Working knowledge of heat mapping and session recording tools used to analyse user behaviours.
  • Ability to use both quant and qual insight to inform decision-making
  • Ability to be flexible, and adapt to changing priorities within projects
  • Ability to solve problems creatively and effectively using design thinking methodology
  • Understand the bigger picture when it comes to brand strategy, consolidating insights from user research, long term company goals and product development
  • Takes responsibility for moving ideas and actions forward including the ability to navigate a way around issues and problems
  • Is pragmatic when it comes to design choices and the need to release new features quickly
  • Can demonstrate an understanding of core UI principles and how these influences and guides great UI design decision.