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Digital Marketing Strategist
2 months ago
At Sky, we're committed to delivering exceptional customer experiences through innovative digital marketing strategies. As a Digital Marketing Lead for TV, you'll play a pivotal role in shaping our digital marketing approach, driving customer acquisition, and advancing our performance marketing capabilities.
Key Responsibilities:- Develop and Optimize Digital Marketing Strategies: Collaborate with our Digital Marketing team to create and implement data-driven marketing plans that drive business outcomes.
- Drive Customer Acquisition and Cross-Sell: Lead initiatives to reach and acquire new customers through digital marketing channels, leveraging our expertise in performance marketing.
- Steer Digital Marketing Planning and Budgeting: Oversee the end-to-end digital marketing planning process, ensuring effective budget allocation and ROI optimization.
- Inform and Influence through Insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth.
- Promote Data-Driven Decision-Making: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight.
- Significant Experience in Performance Marketing: Proven track record of achieving results through effective digital marketing campaigns and innovative strategies.
- Strong Commercial Acumen: Ability to work in a fast-paced trading environment, with a deep understanding of commercial drivers and market trends.
- Creative Mindset: Experience in delivering engaging and high-performing creative solutions that align with wider marketing ambitions.
- Exceptional Skills in Crafting Creative Briefs: Ability to inspire and produce great work through effective creative briefs.
- Competitive Salary and Benefits: A generous package that includes Sky Q, a pension, private healthcare, and discounted mobile and broadband.
- Flexible Working: Enjoy a hybrid working approach that balances collaboration and flexibility, with the option to work from home or our unique office spaces.
- Opportunities for Growth: Join a dynamic team that values innovation, creativity, and data-driven decision-making, with opportunities to develop your skills and advance your career.
We're committed to creating an inclusive and diverse workplace, where everyone can thrive. If you're passionate about digital marketing and want to make a meaningful impact, apply now to join our team and unlock your potential as a Digital Marketing Leader at Sky.
