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Influencer Marketing Specialist

2 months ago

London, Greater London, United Kingdom Buttermilk Full time
About Buttermilk

Buttermilk is a global, independent, and specialist creator marketing agency. We have transformed the paradigm of influence into advocacy, becoming a crucial part of brands' marketing strategies. Known as the 'Community First Creator Agency', we believe in nurturing close relationships between brands and their audiences - fans, customers, and the people who already use their products and services.

Creators, who are at the heart of these online communities, produce content that's more authentic and relatable than traditional mass communications and advertising. Our unique approach includes a proprietary gifting program, Brand Fans, focusing on a 'community first' and 'creator first' approach to gifting and content creation.

We're looking for enthusiastic individuals to join our team and contribute to our mission of reshaping the influencer marketing world.

The Opportunity

As an Account Executive at Buttermilk, you'll be immersed in the fast-paced and innovative world of influencer marketing. You will support the pod in the day-to-day delivery of both influencer and Brand Fans campaigns, ensuring smooth operation and high-quality results.

This role is perfect for someone who is highly organized, detail-oriented, and possesses strong communication skills. You'll be responsible for handling multiple facets of the campaigns, from content management to reporting, and you'll need to demonstrate the ability to juggle various tasks efficiently.

Key Responsibilities
  • Influencer & Brand Fan Campaigns:
    • Create bespoke briefs that align with client objectives and KPIs.
    • Source relevant influencer profiles that match brand guidelines and objectives.
    • Lead the process of content approval and manage all aspects of product send-outs.
    • Handle live reporting for Brand Fans campaigns, providing insights and performance trackers.
    • Ensure that all content is properly managed and saved, maintaining the highest quality standards.
  • Account Management:
    • Demonstrate strong organizational skills and the ability to work within tight deadlines.
    • Analyze the performance of content post-launch, identifying trends and insights.
    • Manage multiple campaigns simultaneously, ensuring efficient and effective delivery.
    • Build and present campaign reports for Account Manager approval.
    • Collaborate with Senior Account Executives and Account Managers to ensure client satisfaction.
  • Maintenance and Team Support:
    • Keep up-to-date with industry trends and share knowledge with the pod and wider agency.
    • Assist with call agendas, note-taking, and disseminating information from weekly calls.
    • Perform regular stock checks and coordinate product send-outs.
    • Support on additional projects as needed by the company director or client management team.
Requirements
  • A keen understanding of influencer marketing strategies and digital media trends.
  • Excellent organizational skills and proficiency in Excel for reporting and data analysis.
  • Strong communication skills, capable of effectively presenting ideas and strategies.
  • A proactive approach, with the ability to work effectively under tight deadlines.
  • A collaborative team player who shows potential for growth and management.