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Digital Marketing Strategist

2 months ago

London, Greater London, United Kingdom Crew Clothing Head Office Full time

{"h2": "Group Digital Marketing Manager", "p": "At Crew Clothing Head Office, we're seeking a talented Group Digital Marketing Manager to drive our digital marketing strategy. As a key member of our marketing team, you'll be responsible for developing and delivering a comprehensive digital marketing plan to drive customer acquisition, conversion, frequency, and retention across search, social, affiliates, and other relevant channels.", "ul": [{"li": "Develop and deliver a digital marketing strategy to drive customer acquisition, conversion, frequency, and retention across search, social, affiliates, and other relevant channels."}, {"li": "Manage and motivate a digital marketing assistant, taking ownership of traffic performance and staying up-to-date with the latest developments."}, {"li": "Accountable for hitting site traffic targets on a weekly, monthly, and annual basis through management of digital marketing channels and budget."}, {"li": "Support the Head of E-Commerce in creating a comprehensive marketing strategy for both brands, including identifying new opportunities and initiatives to drive sales and customer engagement."}, {"li": "Manage and forecast marketing budgets to deliver channel revenue targets."}, {"li": "Communicate weekly, monthly, and seasonal performance against KPIs and propose recommendations to improve results."}, {"li": "Grow the businesses through driving customer acquisition, optimising key marketing channels, including affiliate partnerships, display, and growth of the email database."}, {"li": "Manage and drive digital marketing tactics with 3rd party partners, securing maximum exposure during key promotional events."}, {"li": "Drive customer engagement through social channels and communicating relevant messages about the product range and brand."}, {"li": "Own and manage the digital marketing calendar, influencing the business marketing plan and ensuring all key events and promotional campaigns are captured for key markets."}, {"li": "Plan and implement digital marketing campaigns, driving traffic and ensuring a seamless roll-out to all channels."}, {"li": "Propose key marketing KPIs for the year/season to deliver required sales growth and identify budget/spend needed, ensuring ROI targets are met."}, {"li": "Work closely with Marketing to set up link building opportunities and optimise PR activity through reflecting any key messages/coverage in online digital initiatives."}, {"li": "Work closely with the E-Commerce Trading Manager to ensure campaigns or marketing initiatives are backed up by sufficient stock coverage on the website."}], "p": "Requirements:", "ul": [{"li": "Experience in a performance marketing role with a strong focus on analytics and data-driven decision making."}, {"li": "Strong analytical skills and capability to use data to drive business decisions and marketing optimisation."}, {"li": "Comfortable meeting deadlines and juggling multiple initiatives/projects."}]}